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Data Privacy & Security

What you need to know:

The intertwined issues of data privacy and security have never been more at the forefront of debate, both internationally and domestically. With the passage of the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA), it has become increasingly clear that legislators and regulators around the world are beginning to move in response to years of high-profile data breaches and lack of transparency in data usage.

The danger to the advertising industry in the years ahead will be the potential proliferation of fifty different state privacy and security statutes, each with its own unique compliance requirements. The 4A’s firmly believes that given the boundary-less nature of the Internet economy, data privacy and security must be legislated at the national level.

What the 4A’s is doing to support the industry:

The 4A’s shares knowledge and insights on a rapidly developing online advertising marketplace. We work to protect consumer data through best practice frameworks while ensuring that agencies and advertisers are not burdened by heavy-handed legislation that may compromise an innovative, fast-moving Internet.

 

Privacy-Related Content

Grid List

Colorado Privacy Act Regulations Finalized |

By Government Relations

On March 15, 2023 the Colorado Attorney General’s Office announced the finalization of the Colorado Privacy Act Rules (“Rules”). The Rules implement the Colorado Privacy Act (CPA), a comprehensive privacy law enacted in 2021. Both the CPA and the Rules will enter into effect on July 1, 2023. The key provisions of the Rules remain […]

Utah Legislature Passes Two Bills Requiring that Websites Verify Users’ Ages & Obtain Parental Consent to Process Teens’ Data

By Government Relations

On March 1, the Utah state legislature advanced two bills that will, starting March 1, 2024, regulate how social media companies interact with users under the age of 18. The two bills were signed into law by Governor Spencer Cox (R-UT) on March 23, 2024.  SB 152, the Utah Social Media Regulation Act, will: Prohibit […]

Despite Lengthy Delays, California Privacy Agency Requests Expedited Enforcement of CPRA Regulations |

By Government Relations

On February 14, 2023 the California Privacy Protection Agency (CPPA) submitted its approved California Privacy Rights Act (CPRA) rulemaking package to California’s Office of Administrative Law (OAL) for a final 30-day review. Along with the rule package was sent a “Written Justification for Earlier Effective Date and Request for Expedited Review” asking for the regulations […]

California Privacy Agency Advances Final Draft of Proposed CPRA Regulations for OAL Review |

By Government Relations

On January 31, the California Privacy Protection Agency Board (CPPA) published agenda items for its Feb. 3 meeting, including the final draft of its proposed California Privacy Rights Act (CPRA) regulations.The final draft CPRA regulations were adopted by the CPPA Board without additional edits at its Feb. 3 meeting. The final vote to adopt triggers […]

California AG Announces Investigations into Business’ Mobile Apps for State Privacy Law Violations |

By Government Relations

On January 28, the California Attorney General (AG) announced an investigative sweep of many businesses’ mobile applications (“app”) that allegedly fail to meet the requirements of the California Consumer Privacy Act (CCPA). The announcement was timed to coincide with Data Privacy Day (January 28) – the annual day aiming to raise awareness and promote best […]

Colorado AG Issues More Revised Draft Rules for the Colorado Privacy Act |

By Government Relations

The Colorado Attorney General (AG) released second-round, revised draft regulations (“revised draft rules”) on January 27 as a basis to guide implementation of the Colorado Privacy Act (CPA). The revised draft rules are based on public feedback received by the Colorado AG through Jan. 18, 2023. The revised draft rules modify the originally published draft […]

Colorado AG Releases Revised Data Privacy Regulations for CPA |

By Government Relations

On December 21, 2022, the Colorado Attorney General (AG) released the second set of draft regulations to the Colorado Privacy Act (CPA). In this draft, the AG is asking public stakeholders for specific input on five different topics: (1) clarifications to definitions; (2) use of IP addresses to verify consumer requests; (3) a universal opt-out […]

Government Relations – December 2022 Newsletter |

By Government Relations

With 2022 almost coming to a close, the end-of-year chaos and impacts of procrastination that routinely affect Congress and the Administration this time of year are in full swing. The details are still scant on what is included in Congress’ announced FY 2023 $1.7 trillion spending bill deal. The results of the 2022 Midterm Elections […]

HHS Issues Far-Reaching Guidance For Online Tracking Technologies Under HIPAA |

By Government Relations

The Office for Civil Rights (OCR) at the U.S. Department of Health and Human Services (HHS) issued a new guidance bulletin regarding the use of online tracking technologies (i.e. cookies, web beacons and pixels) by covered entities and business associates under the Health Insurance Portability and Accountability Act of 1996 (HIPAA). Under 45 CFR 160.103, […]

4A’s Submits Comments to FTC’s Initial Data Privacy Rulemaking |

By Government Relations

On November 21, the 4A’s submitted a written comment letter to the Federal Trade Commission’s (FTC) initial rulemaking on consumer data privacy. The 4A’s written comments focused on 1) pushing back against the FTC’s preconceived notion that all commercial data practices (even by responsible commercial entities that promote consumer choice) are “commercial surveillance;” 2) the […]

2022 Midterm Election Update

By Government Relations

While political strategists forecasted a Red Wave sweeping across the country, as historically the President’s party usually suffers big losses, voters in the 2022 midterm elections delivered a different message. As anticipated, Democrats lost control of the House, but not by as wide of a margin as projected. The election showed that candidate quality matters, […]

California Privacy Board Publishes Revised Draft Privacy Regulations |

By Government Relations

The California Privacy Protection Agency (CPPA) released updated California Privacy Rights Act draft regulations with a summary of the newest changes on October 17. These modifications are the first round of changes to the initial draft rules released by the agency on May 27. These specific regulations cover select topics under the California Privacy Rights […]