A vast legal and regulatory framework confronts today’s digital advertiser—from 50 different state data breach laws to a spectrum of industry-specific Federal laws that address health, financial and children’s data. Given that the Internet is global, marketers must also be aware of the consumer data protections enforced outside of the U.S.—across Canada, Latin America, Asia and the European Union.
It is essential for ad agencies to ensure that personal data is obtained with consumer awareness and permission and that such data is adequately secured and protected for all advertising uses. If it isn’t then the trust between brand and consumer is violated and the client can become exposed to Federal and state sanctions and possibly, private litigation.
The 4A’s shares knowledge and insights on a rapidly developing online advertising marketplace. We work to protect consumer data through best practice frameworks while ensuring that agencies and advertisers are not burdened by heavy-handed legislation that may compromise an innovative, fast-moving Internet.
4A’s has joined industry partners such as the ANA, IAB and DMA in cautioning against overly assertive restrictions on broadband Internet content proposed by the Federal Communications Commission (FCC). This includes privacy rules the regulator has advanced that go well beyond the reasonable protections already enforced by the Federal Trade Commission (FTC), the traditional consumer protection agency in government.
Companies have come to rely on the types of data the new rules would deem sensitive.
According to Advertising Age, the U.S. says there’s no legal basis for the government to be required to tell Microsoft customers when it intercepts their email.
This white paper, developed by members of the 4A’s data security task force, is intended to elevate awareness of data security challenges.
The Digital Advertising Alliance (DAA) today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments.
The 4A’s new privacy committee is scheduled to meet approximately every six weeks to address a wide range of Internet privacy issues as they relate to the advertising, marketing and media industries, particularly the use of interest-based advertising.
Rather than embrace recent browsers, lawmakers and technologists should instead reaffirm their support for the program that is already providing consumers with robust choice and control over their own data.
Americans place great value on the availability of free Internet content, and appreciate Internet advertising that is tailored to their specific interests, a new poll finds.
The 4A’s drew upwards of 1,300 advertising and entertainment industry professionals to a two-day conference at the Beverly Hilton that was dedicated to tackling the key challenges of a changing industry-privacy, talent and the impact of technology.
The 4A’s is actively representing member concerns in the ongoing debate around the so-called “Do-Not-Track” (DNT) movement in Web browser technology.
The 4A’s second annual CreateTech Conference, which promised a “vision of the possible” did not disappoint. Nearly 200 people from around the country attended the two-day conference.
The Online Interest-Based Advertising Accountability Program (Accountability Program) today released the results of formal inquiries into the consumer data-collection and use practices of seven companies in the online advertising industry.
This discusses the background on data security issues, the difference between data security and disaster recovery, and offers illustrative samples of data security policies obtained from 4A’s members.