Data Privacy and the Ad Industry

What you need to know:

The intertwined issues of data privacy and security have never been more at the forefront of debate, both internationally and domestically. With the passage of the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA), it has become increasingly clear that legislators and regulators around the world are beginning to move in response to years of high-profile data breaches and lack of transparency in data usage.

The danger to the advertising industry in the years ahead will be the potential proliferation of fifty different state privacy and security statutes, each with its own unique compliance requirements. The 4A’s firmly believes that given the boundary-less nature of the Internet economy, data privacy and security must be legislated at the national level.

What the 4A’s is doing to support the industry:

The 4A’s shares knowledge and insights on a rapidly developing online advertising marketplace. We work to protect consumer data through best practice frameworks while ensuring that agencies and advertisers are not burdened by heavy-handed legislation that may compromise an innovative, fast-moving Internet.


Privacy-Related Content

Ad Groups Back Repeal of Near-Dead FCC Privacy Rules

Third Party Content

Six ad industry trade groups back recent congressional resolutions aimed at repealing the FCC rules.

Ad Industry Asks Congress To Overturn Broadband Privacy Rules

Third Party Content

Twenty-one organizations are urging Congress to scrap new privacy regulations that limit broadband providers’ ability to use data about their customers’ Web-surfing behavior to send them targeted ads.

New FTC Chair Has Warned Against Stricter Privacy Rules

Third Party Content

President Donald Trump has named Republican Maureen Ohlhausen as acting chairman of the Federal Trade Commission.

Ad Groups Petition Consumer Internet Privacy Rules, Call Opt-In Requirement ‘Onerous’

Third Party Content

Major U.S. ad trade associations, including the 4A’s, have jointly submitted a petition to the Federal Communications Commission (FCC).

After Trump’s Win, Security Groups and Marketers Are Anxious About Digital Privacy

Third Party Content

When Trump becomes president on Jan. 20, there is widespread belief that the federal government will attempt to gain unprecedented access to everyone’s data.

Advertisers Slam the FCC’s New Privacy Rules

Third Party Content

The 3-2 vote requires providers obtain consumers’ consent before sharing and using their web browsing and app history data for ad targeting and marketing.

Industry Groups Say They Were Blindsided by FCC Privacy Change

Third Party Content

Companies have come to rely on the types of data the new rules would deem sensitive.

Advertising Age: Microsoft Lawsuit Over User Privacy Has No Basis, U.S. Says

Third Party Content

According to Advertising Age, the U.S. says there’s no legal basis for the government to be required to tell Microsoft customers when it intercepts their email.

4A’s Data Security Awareness Guidance

This white paper, developed by members of the 4A’s data security task force, is intended to elevate awareness of data security challenges.

Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile Environments

Media Services

The Digital Advertising Alliance (DAA) today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments.

GroupM's John Montgomery Named Chairman of New 4A's Privacy Committee

Media Services

The 4A’s new privacy committee is scheduled to meet approximately every six weeks to address a wide range of Internet privacy issues as they relate to the advertising, marketing and media industries, particularly the use of interest-based advertising.

DAA to Senate: For Consumer Choice, Build on What Already Works

Government Relations

Rather than embrace recent browsers, lawmakers and technologists should instead reaffirm their support for the program that is already providing consumers with robust choice and control over their own data.