The intertwined issues of data privacy and security have never been more at the forefront of debate, both internationally and domestically. With the passage of the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA), it has become increasingly clear that legislators and regulators around the world are beginning to move in response to years of high-profile data breaches and lack of transparency in data usage.
The danger to the advertising industry in the years ahead will be the potential proliferation of fifty different state privacy and security statutes, each with its own unique compliance requirements. The 4A’s firmly believes that given the boundary-less nature of the Internet economy, data privacy and security must be legislated at the national level.
The 4A’s shares knowledge and insights on a rapidly developing online advertising marketplace. We work to protect consumer data through best practice frameworks while ensuring that agencies and advertisers are not burdened by heavy-handed legislation that may compromise an innovative, fast-moving Internet.
On September 29, 2022, the Colorado Department of Law issued proposed rules to implement the Colorado Privacy Act (CPA), shedding new light on what might be new data privacy compliance obligations for businesses that engage with Colorado residents online or offline. The level of detail in the proposed regulations stands in stark contrast with the […]
The California Legislature adjourned on August 31, 2022, ushering in near final policy decisions on several privacy issues that will impact agencies and the advertising industry for years to come. AB 2273 – The California Age-Appropriate Design Code Act (AB 2273) Mirroring the UK’s Children’s Code, California’s AB 2273, the Age-Appropriate Design Code Act, was […]
Mirroring the UK’s Children’s Code, California’s AB 2273, the Age-Appropriate Design Code Act, was introduced earlier this year with the intent that “[c]hildren should be afforded protections not only by online products and services specifically directed at them, but by all online products and services they are likely to access.” The bill contains provisions for […]
As was expected, the Federal Trade Commission (FTC) published an advance notice of proposed rulemaking (ANPRM) on “Commercial Surveillance and Data Security” on August 22, 2022. The FTC first indicated in December 2021 that it intended to initiate this rulemaking to “curb[] lax security practices, limit[] intrusive surveillance, and ensur[e] that algorithmic decision-making does not […]
While summer might be winding down for most, the Biden Administration’s legislative and regulatory agenda is clearly starting to heat up. Maybe it’s rising pressure from the upcoming 2022 midterm elections or perhaps more permanent staffing and leadership at the helm of federal agencies, but there’s a lot moving, and a lot moving fast. This […]
On July 27, the Senate Commerce, Science, and Transportation Committee voted to advance two children’s privacy bills to the Senate floor with broad bipartisan support. The Children and Teens’ Online Privacy Protection Act (COPPA 2.0) (S. 1628), introduced by Sens. Ed Markey (D-MA) and Bill Cassidy (R-LA), would update the 1998 Children’s Online Privacy Act […]
On July 20, the House Energy and Commerce Committee voted 53-2 to advance a revised version of the American Data Privacy and Protection Act (ADPPA) (H.R. 8152) to the House floor. The latest version of the bill includes several changes to the previous version that was advanced out of the subcommittee earlier this summer. Additional […]
In this issue we provide analysis of new draft regulations implementing the California Privacy Right Act, a bipartisan, a bicameral federal privacy bill making its way through Congress, a new federal independent contractor rule under development, and MORE. With most state legislatures coming to a close at the end of June, we also saw a […]
Recently, bipartisan privacy leaders in Congress unveiled a new bicameral federal privacy bill discussion draft that they hope to enact before year’s end. The bill draft, which has since been updated on June 21, is titled the American Data Privacy and Protection Act (ADPPA). The bill is being led by House Energy and Commerce leadership […]
On June 8, the California Privacy Protection Agency (CPPA) Board voted 4-0 (with one member absent) to initiate the CPRA rulemaking process based on the draft regulations released on May 27. The first set of draft rules covers specific topics including personal data collection and use restrictions, mandatory user opt-out signal acknowledgement, and privacy notice […]
On May 27, the California Privacy Protection Agency (CPPA) published its first subset of California Privacy Rights Act (CPRA) draft regulations.The first set of draft rules covers specific topics including personal data collection and use restrictions, mandatory user opt-out signal acknowledgement, and privacy notice requirements. The new draft rules represent only a small number of […]
On May 19, Sens. Mike Lee (R-UT), Amy Klobuchar (D-MN), Ted Cruz (R-TX), and Richard Blumenthal (D-CT) introduced a new bill that would ban ad intermediary companies that process more than $20 million in digital ad transactions annually from engaging in ad sales. The legislation, the Competition and Transparency in Digital Advertising Act (S.4258), aims […]