Data Privacy & Security

What you need to know:

The intertwined issues of data privacy and security have never been more at the forefront of debate, both internationally and domestically. With the passage of the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA), it has become increasingly clear that legislators and regulators around the world are beginning to move in response to years of high-profile data breaches and lack of transparency in data usage.

The danger to the advertising industry in the years ahead will be the potential proliferation of fifty different state privacy and security statutes, each with its own unique compliance requirements. The 4A’s firmly believes that given the boundary-less nature of the Internet economy, data privacy and security must be legislated at the national level.

What the 4A’s is doing to support the industry:

The 4A’s shares knowledge and insights on a rapidly developing online advertising marketplace. We work to protect consumer data through best practice frameworks while ensuring that agencies and advertisers are not burdened by heavy-handed legislation that may compromise an innovative, fast-moving Internet.

 

Privacy-Related Content

Joining CA, CO, VA, and UT, CT Enacts New Comprehensive State Privacy Law

And then there were five. Last week, Connecticut Governor Ned Lamont (D) enacted Connecticut’s new privacy law, the Connecticut Data Privacy Act (CTDPA). Effective July 1, 2023, the CTDPA is very similar to existing privacy laws in Virginia (VCDPA) and Colorado (CPA), with a few significant differences that make it unique. Potentially one of the […]

New Guidance for Agencies on the EU Digital Services Act and EU Digital Markets Act

Two major EU pieces of legislation currently before the European Parliament and European Council are expected to shake up the digital landscape. While both laws still require a formal vote and a finalization of legal language, both laws are expected to pass given the broad political agreement reached among EU members. Agencies should review the […]

Government Relations – April 2022 Newsletter

With a new state privacy law enacted in Utah and updates to pay transparency laws in Washington state and New York City respectively, the 4A’s Government Relations April 2022 newsletter brings you the latest news on the laws and regulations that could affect our members’ operations and bottom line. This month, our bulletin chronicles a […]

Utah Becomes Fourth State to Enact a Comprehensive Privacy Law

Utah Becomes Fourth State to Enact a Comprehensive Privacy Law On March 24, Utah Governor Spencer Cox signed the Utah Consumer Privacy Act (UCPA), enacting the country’s fourth comprehensive data privacy law. The law will take effect on  December 31, 2023.  Similar in design to Virginia’s privacy law (“VCDPA”), the law will apply to entities […]

Government Relations – February 2022 Newsletter

The new year has brought a flurry of activity on policy issues that matter to our members. From new interest by federal policymakers in curtailing the perceived inundation of “surveillance advertising” to the expansion of pay range disclosure laws in states and municipalities, the 4A’s is actively engaged with state and federal lawmakers on shaping […]

New Data Privacy Bill Based on ULC Text Introduced in DC

Recently, the DC City Council became the first jurisdiction to introduce the Uniform Law Commission’s (ULC) Uniform Personal Data Protection Act (UPDPA), a model data privacy bill designed to be promulgated in state legislatures across the country. Agencies operating both within or outside of the District of Columbia should monitor developments with the UPDPA legislation […]

House E&C Committee Republicans Introduce Discussion Draft of Federal Privacy Legislation

On November 3, House Energy and Commerce Committee Ranking Member Cathy McMorris Rogers (R-WA) and Consumer Protection and Commerce Subcommittee Ranking Member Gus Bilirakis introduced a legislative draft framework to establish a national data privacy standard.  The new draft House bill does not include a private right of action, requires data brokers to register with […]

Government Relations – November 2021 Newsletter

4A’s Introduces New Sustainability Task Force With the conclusion of the COP26 Climate Summit in Glasgow, it’s become abundantly clear that it can no longer be business as usual. Governments, citizens, and increasingly businesses are calling for climate action in every touchpoint of the economy. But what does that mean for agencies? What should agencies […]

California Earthquake Coming with Release of CCPA Draft Regulations

As its enforcement date of January 1 inches ever closer, the CCPA is set to shake up all businesses operating within California. The California Attorney General’s newly proposed draft regulations give agencies more detail about compliance requirements. Although draft regulations attempted to clarify who is defined as a service provider—an important distinction for agencies—the question […]

Government Relations Newsletter – August 2021

DOL Regulation to Watch: Federal Minimum Salary Threshold for Classifying Exempt Employees As President Biden’s Department of Labor (DOL) nominees continue to move through the Senate confirmation process and publicly respond to member inquiries about their preferred priorities, we are starting to get a clearer picture of potential future labor policy changes that could be […]

How Ohio’s New Data Privacy Bill Stacks Against Other State Privacy Laws

Republican members of the Ohio Legislature along with the state’s Lieutenant Governor John Husted introduced a new, comprehensive data privacy legislative framework, the Ohio Personal Privacy Act (OPPA), on July 13, 2021. The bill’s language mimics many provisions found in recent state laws enacted in California (the CCPA as modified by the CPRA), Virginia (the […]

Ad Trades and Allied Industries Urge California AG to Recall Global Privacy Control Mandate

On July 28, the major advertising industry trade associations including the 4A’s, the Association of National Advertisers (ANA), Interactive Advertising Bureau (IAB), and Network Advertising Initiative (NAI) sent a letter urging California Attorney General Rob Bonta to withdraw a recent mandate that businesses honor a Global Privacy Control (GPC) — a universal opt-out tool in […]