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GroupM's John Montgomery Named Chairman of New 4A's Privacy Committee

Marketing & Communications

The 4A’s new privacy committee is scheduled to meet approximately every six weeks to address a wide range of Internet privacy issues as they relate to the advertising, marketing and media industries, particularly the use of interest-based advertising.

GroupM To Offer Digital Ad Verification

Marketing & Communications

The media agency parent company’s pioneering steps address a growing problem in digital advertising in which impressions are delivered outside the intended parameters of a marketer’s strategic plan.