Industry Advocacy & Government Relations

Protecting the Advertising and Marketing Industry's Ability to Do Business

Facing possible restrictions about collection and use of data, a big focus for our Washington, D.C. office has been leading and supporting initiatives to protect our members’ fundamental abilities to do their work.

As leading proponents of the continued responsible and innovative use of data, we are working on initiatives that include the equitable exchange of information, questions in the 2020 census, and standards for data breaches.

We also helped preserve the full deductibility of advertising, defeating the proposal to change it and saving the industry about $16.9 billion this year.

Learn about the 4A’s Government Relations Committee.

Contact us at GR@4As.org to learn about the services we offer 4A’s members and more about our work for the advertising and marketing industry at large.

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Government Relations News

4A’s Presents Concerns with California Consumer Privacy Act (CCPA)

Alison Pepper, SVP, 4A’s Government Relations, delivered a statement at the California Attorney General’s hearing in Fresno, regarding member agencies’ concerns about the California Consumer Privacy Act. Issues include consent, the use of publicly available data, and the conflation of pseudonymized data and personal information.

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4A’s Comments on “Developing the Administration’s Approach to Consumer Privacy”

Read the two sets of comments the 4A’s submitted in response to the request for public comments on “Developing the Administration’s Approach to Consumer Privacy,” a September 26 notice by the National Telecommunications and Information Administration.

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DAA Leads New Effort To Increase Transparency In Political Advertising

The 4A’s, working via its Board membership in the Digital Advertising Alliance (DAA), help drive a self-regulatory solution to increase transparency in political advertising.

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Kavanaugh and Commercial Speech

Learn what the advertising and marketing community can expect to see from our newest Supreme Court Associate Justice Brett Kavanaugh on the topic of commercial speech. While his record of opinions is not extensive enough to draw a clear conclusion, it does suggest that Justice Kavanaugh will be inclined to side with the government, but not to extremes.

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FTC Announces Plans to Hold Hearings On Competition and Consumer Protection in the 21st Century

The FTC announced plans to hold a series of hearings examining competition and consumer protection in the 21st Century. The Commission has indicated that the hearings will seek to discover “whether broad-based changes in the economy, evolving business practices, new technologies, or international developments might require adjustments to competition and consumer protection, enforcement law, enforcement priorities and policy.”

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4A’s, AAF, ANA and ARF Respond to U.S. Census Citizenship Question in Joint Statement

In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”

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An Open Letter from the Digital Advertising Community

Apple recently announced a new set of changes to the default settings for its Safari browser that will further damage the consumer experience online and undercut the economic model that provides popular ad-supported content and services to millions of Americans. Here’s an open letter from 4A’s, AAF, ANA, IAB and NAI.

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California Passes Nation’s Strictest Privacy Law

Following in the wake of the recent GDPR compliance deadline, California has now passed the nation’s strictest privacy law. On June 28th the California Legislature passed AB 375, or the “California Consumer Privacy Act of 2018.” Our 4A’s Washington, D.C. office has been working closely with our partners and allies to determine next steps.

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“Is President Trump Good for the Advertising Business?”

Please join Dick O’Brien, Executive Vice President, Director of Government Relations, at a 4A’s Town Hall from 12-12:45PM EST on Thursday, February 1st. Learn how the government had a major impact last year on such agency fundamentals as the cost of advertising, the accessibility of data for media targeting, the required level of overtime pay for employees, and the cost of employee health insurance.

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A Few of the Issues We Face

Past Issues We've Handled
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