Industry Advocacy & Government Relations

Protecting the Advertising and Marketing Industry's Ability to Do Business

Facing possible restrictions about collection and use of data, a big focus for our Washington, D.C. office has been leading and supporting initiatives to protect our members’ fundamental abilities to do their work.

As leading proponents of the continued responsible and innovative use of data, we are working on initiatives that include the equitable exchange of information, questions in the 2020 census, and standards for data breaches.

We also helped preserve the full deductibility of advertising, defeating the proposal to change it and saving the industry about $16.9 billion this year.

Learn about the 4A’s Government Relations Committee.

Contact us at GR@4As.org to learn about the services we offer 4A’s members and more about our work for the advertising and marketing industry at large.

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Government Relations News

4A’s Presents Concerns with California Consumer Privacy Act (CCPA)

Alison Pepper, SVP, 4A’s Government Relations, delivered a statement at the California Attorney General’s hearing in Fresno, regarding member agencies’ concerns about the California Consumer Privacy Act. Issues include consent, the use of publicly available data, and the conflation of pseudonymized data and personal information.

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4A’s Comments on “Developing the Administration’s Approach to Consumer Privacy”

Read the two sets of comments the 4A’s submitted in response to the request for public comments on “Developing the Administration’s Approach to Consumer Privacy,” a September 26 notice by the National Telecommunications and Information Administration.

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DAA Leads New Effort To Increase Transparency In Political Advertising

The 4A’s, working via its Board membership in the Digital Advertising Alliance (DAA), help drive a self-regulatory solution to increase transparency in political advertising.

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Kavanaugh and Commercial Speech

Learn what the advertising and marketing community can expect to see from our newest Supreme Court Associate Justice Brett Kavanaugh on the topic of commercial speech. While his record of opinions is not extensive enough to draw a clear conclusion, it does suggest that Justice Kavanaugh will be inclined to side with the government, but not to extremes.

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FTC Announces Plans to Hold Hearings On Competition and Consumer Protection in the 21st Century

The FTC announced plans to hold a series of hearings examining competition and consumer protection in the 21st Century. The Commission has indicated that the hearings will seek to discover “whether broad-based changes in the economy, evolving business practices, new technologies, or international developments might require adjustments to competition and consumer protection, enforcement law, enforcement priorities and policy.”

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4A’s, AAF, ANA and ARF Respond to U.S. Census Citizenship Question in Joint Statement

In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”

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An Open Letter from the Digital Advertising Community

Apple recently announced a new set of changes to the default settings for its Safari browser that will further damage the consumer experience online and undercut the economic model that provides popular ad-supported content and services to millions of Americans. Here’s an open letter from 4A’s, AAF, ANA, IAB and NAI.

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California Passes Nation’s Strictest Privacy Law

Following in the wake of the recent GDPR compliance deadline, California has now passed the nation’s strictest privacy law. On June 28th the California Legislature passed AB 375, or the “California Consumer Privacy Act of 2018.” Our 4A’s Washington, D.C. office has been working closely with our partners and allies to determine next steps.

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“Is President Trump Good for the Advertising Business?”

Please join Dick O’Brien, Executive Vice President, Director of Government Relations, at a 4A’s Town Hall from 12-12:45PM EST on Thursday, February 1st. Learn how the government had a major impact last year on such agency fundamentals as the cost of advertising, the accessibility of data for media targeting, the required level of overtime pay for employees, and the cost of employee health insurance.

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Content Related to Regulation

4A’s, AAF, ANA and ARF Respond to U.S. Census Citizenship Question in Joint Statement

In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”

An Open Letter from the Digital Advertising Community

Government Relations

Apple recently announced a new set of changes to the default settings for its Safari browser that will further damage the consumer experience online and undercut the economic model that provides popular ad-supported content and services to millions of Americans. Here’s an open letter from 4A’s, AAF, ANA, IAB and NAI.

California Passes Nation’s Strictest Privacy Law

Government Relations

Following in the wake of the recent GDPR compliance deadline, California has now passed the nation’s strictest privacy law. On June 28th the California Legislature passed AB 375, or the “California Consumer Privacy Act of 2018.” Our 4A’s Washington, D.C. office has been working closely with our partners and allies to determine next steps.

FTC Issues a $2 Million Reminder to Ad Agencies

Management Services

Frankfurt Kurnit Klein+Selz examines the FTC and State of Maine’s announcement of a $2 million dollar settlement with ad agency Marketing Architects, Inc. for deceptive weight-loss claims and what it means for ad agencies.

“Is President Trump Good for the Advertising Business?”

Government Relations

Please join Dick O’Brien, Executive Vice President, Director of Government Relations, at a 4A’s Town Hall from 12-12:45PM EST on Thursday, February 1st. Learn how the government had a major impact last year on such agency fundamentals as the cost of advertising, the accessibility of data for media targeting, the required level of overtime pay for employees, and the cost of employee health insurance.

News Regarding Ad Tax Deductibility 

Government Relations

At the start of 2017, the new administration and Congress set tax reform as one of their highest priorities. As work on that began in earnest, it became clear that the reduction in the full deductibility of advertising was once again in play. The 4A’s, in concert with other advertising groups, launched a massive effort of congressional contact, both in Washington and at the grassroots level across states and congressional districts, to blunt this attempt to limit full deductibility. 

FTC Updates Endorsement Guide FAQs and Settles First-Ever Action Against Individual “Influencers”

Management Services

Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.

The FTC’s Endorsement Guides: What People Are Asking

Research Services

This guide from the Federal Trade Commission answers many of the questions ad ad agencies are asking about the FTC’s Endorsement Guides.

Webinar: The New FTC Guidelines You Need to Know

4A's Member

Influencer Marketing has become a central focus of marketing strategies and budgets for 2017. In this complimentary webinar you’ll learn quick, how-to information for launching an influencer marketing campaign the right way and the important FTC guidelines brands must follow.

Depictions, Perceptions and Harm: A Report on Gender Stereotypes in Advertising

Research Services

The Advertising Standards Authority (ASA) has released guidelines to crack down on advertising that depicts stereotypical gender roles in the UK. Learn about the current ad regulations, policies and initiations, plus review new findings from research conducted among academics, stakeholders and the general public.

Senate Kills Off FCC Privacy Regulations

Third Party Content

The US Senate on Thursday voted down Federal Communications Commission (FCC) regulations that would have required internet service providers to get users to consent to be targeted by advertisers.

Ad Groups Back Repeal of Near-Dead FCC Privacy Rules

Third Party Content

Six ad industry trade groups back recent congressional resolutions aimed at repealing the FCC rules.