The 4A’s Washington, DC office advocates on behalf of the advertising agency community on all issues that could affect agencies, from overtime rule changes from the Department of Labor to proposals from the House Ways & Means Committee to remove full deductibility of advertising as a necessary business expense.
As the debates over privacy and data security rage on both Capitol Hill and in the states, the 4A’s Washington, D.C. office is working to preserve the ability of advertisers and marketers to continue to use data in a sound, responsible manner that supports both consumer privacy and continued innovation in our industry.
With the ongoing hunt for revenue by Treasury, the 4A’s D.C. office is also committed to working to preserve the full deductibility of pharmaceutical advertising in 2019 and beyond.
Learn about the 4A’s Government Relations Committee.
Contact us at GR@4As.org to learn about the services we offer 4A’s members and more about our work for the advertising and marketing industry at large.
4A’s Government Relations Media Coverage
The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.Learn More
The 4A’s joins advertising trades to voice concerns over the Data Transparency and Privacy Act in Illinois.Learn More
The 4A’s and other advertising trade groups oppose overarching opt-in consent requirements in the CCPA. Read the comments now.Learn More
Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.Learn More
The 4A’s joins ad trades in expressing concern over the Texas Consumer Privacy Act and Texas Privacy Protection Act.Learn More
The 4A’s joins ad trades in expressing concern over Washington state’s Privacy Act.Learn More
Read the comments the 4A’s and other advertising trade groups submitted regarding an opposition to an expanded CCPA Private Right of Action.Learn More
Alison Pepper, SVP, 4A’s Government Relations, delivered a statement at the California Attorney General’s hearing in Fresno, regarding member agencies’ concerns about the California Consumer Privacy Act. Issues include consent, the use of publicly available data, and the conflation of pseudonymized data and personal information.Learn More
In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”
Apple recently announced a new set of changes to the default settings for its Safari browser that will further damage the consumer experience online and undercut the economic model that provides popular ad-supported content and services to millions of Americans. Here’s an open letter from 4A’s, AAF, ANA, IAB and NAI.
Following in the wake of the recent GDPR compliance deadline, California has now passed the nation’s strictest privacy law. On June 28th the California Legislature passed AB 375, or the “California Consumer Privacy Act of 2018.” Our 4A’s Washington, D.C. office has been working closely with our partners and allies to determine next steps.
Frankfurt Kurnit Klein+Selz examines the FTC and State of Maine’s announcement of a $2 million dollar settlement with ad agency Marketing Architects, Inc. for deceptive weight-loss claims and what it means for ad agencies.
Please join Dick O’Brien, Executive Vice President, Director of Government Relations, at a 4A’s Town Hall from 12-12:45PM EST on Thursday, February 1st. Learn how the government had a major impact last year on such agency fundamentals as the cost of advertising, the accessibility of data for media targeting, the required level of overtime pay for employees, and the cost of employee health insurance.
At the start of 2017, the new administration and Congress set tax reform as one of their highest priorities. As work on that began in earnest, it became clear that the reduction in the full deductibility of advertising was once again in play. The 4A’s, in concert with other advertising groups, launched a massive effort of congressional contact, both in Washington and at the grassroots level across states and congressional districts, to blunt this attempt to limit full deductibility.
Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.
This guide from the Federal Trade Commission answers many of the questions ad ad agencies are asking about the FTC’s Endorsement Guides.
Influencer Marketing has become a central focus of marketing strategies and budgets for 2017. In this complimentary webinar you’ll learn quick, how-to information for launching an influencer marketing campaign the right way and the important FTC guidelines brands must follow.
The US Senate on Thursday voted down Federal Communications Commission (FCC) regulations that would have required internet service providers to get users to consent to be targeted by advertisers.
Six ad industry trade groups back recent congressional resolutions aimed at repealing the FCC rules.
A federal judge in Texas has issued a temporary injunction blocking the U.S. Department of Labor (DOL) from implementing new overtime pay rules that have been scheduled for December 1, 2016 implementation.