Industry Advocacy & Government Relations

Protecting the Advertising and Marketing Industry's Ability to Do Business

Facing possible restrictions about collection and use of data, a big focus for our Washington, D.C. office has been leading and supporting initiatives to protect our members’ fundamental abilities to do their work.

As leading proponents of the continued responsible and innovative use of data, we are working on initiatives that include the equitable exchange of information, questions in the 2020 census, and standards for data breaches.

We also helped preserve the full deductibility of advertising, defeating the proposal to change it and saving the industry about $16.9 billion this year.

Learn about the 4A’s Government Relations Committee.

Contact us at GR@4As.org to learn about the services we offer 4A’s members and more about our work for the advertising and marketing industry at large.

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Government Relations News

4A’s Presents Concerns with California Consumer Privacy Act (CCPA)

Alison Pepper, SVP, 4A’s Government Relations, delivered a statement at the California Attorney General’s hearing in Fresno, regarding member agencies’ concerns about the California Consumer Privacy Act. Issues include consent, the use of publicly available data, and the conflation of pseudonymized data and personal information.

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4A’s Comments on “Developing the Administration’s Approach to Consumer Privacy”

Read the two sets of comments the 4A’s submitted in response to the request for public comments on “Developing the Administration’s Approach to Consumer Privacy,” a September 26 notice by the National Telecommunications and Information Administration.

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DAA Leads New Effort To Increase Transparency In Political Advertising

The 4A’s, working via its Board membership in the Digital Advertising Alliance (DAA), help drive a self-regulatory solution to increase transparency in political advertising.

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Kavanaugh and Commercial Speech

Learn what the advertising and marketing community can expect to see from our newest Supreme Court Associate Justice Brett Kavanaugh on the topic of commercial speech. While his record of opinions is not extensive enough to draw a clear conclusion, it does suggest that Justice Kavanaugh will be inclined to side with the government, but not to extremes.

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FTC Announces Plans to Hold Hearings On Competition and Consumer Protection in the 21st Century

The FTC announced plans to hold a series of hearings examining competition and consumer protection in the 21st Century. The Commission has indicated that the hearings will seek to discover “whether broad-based changes in the economy, evolving business practices, new technologies, or international developments might require adjustments to competition and consumer protection, enforcement law, enforcement priorities and policy.”

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4A’s, AAF, ANA and ARF Respond to U.S. Census Citizenship Question in Joint Statement

In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”

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An Open Letter from the Digital Advertising Community

Apple recently announced a new set of changes to the default settings for its Safari browser that will further damage the consumer experience online and undercut the economic model that provides popular ad-supported content and services to millions of Americans. Here’s an open letter from 4A’s, AAF, ANA, IAB and NAI.

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California Passes Nation’s Strictest Privacy Law

Following in the wake of the recent GDPR compliance deadline, California has now passed the nation’s strictest privacy law. On June 28th the California Legislature passed AB 375, or the “California Consumer Privacy Act of 2018.” Our 4A’s Washington, D.C. office has been working closely with our partners and allies to determine next steps.

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“Is President Trump Good for the Advertising Business?”

Please join Dick O’Brien, Executive Vice President, Director of Government Relations, at a 4A’s Town Hall from 12-12:45PM EST on Thursday, February 1st. Learn how the government had a major impact last year on such agency fundamentals as the cost of advertising, the accessibility of data for media targeting, the required level of overtime pay for employees, and the cost of employee health insurance.

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A Few of the Issues We Face

Past Issues We've Handled
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Content Related to Regulation

DOL Overtime Pay Rules Implementation-Your Agency May Now Have Options

Management Services

A federal judge in Texas has issued a temporary injunction blocking the U.S. Department of Labor (DOL) from implementing new overtime pay rules that have been scheduled for December 1, 2016 implementation.

White-Collar Overtime Pay Expansion Blocked by Judge

Third Party Content

An Obama administration policy that would have given more white-collar workers overtime starting Dec. 1 was blocked nationwide by a federal judge in Texas.

What the Election Results Mean for Advertising

Government Relations

In this Member Bulletin, Dick O’Brien and Peter Kosmala of the 4A’s Washington bureau provide an overview of how the election may impact our industry and discuss the 4A’s next steps.

How Marketers Could Be Impacted by the Presidential Election

Third Party Content

How a new president might influence the marketing and advertising industries

Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Marketing & Communications

Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards

How the 4A’s is Tackling the Overtime Issue in Washington

Government Relations

Wage inequality and workers’ rights are themes you will hear often on the Presidential campaign trail this year. Even President Obama has made regulatory enforcement of labor policy a focus of his final term. The most vivid example is a new regulation about compensation that soon will go into force, without any public debate, Congressional hearings or […]

U.S. Department of Labor Modifies Overtime Pay Rules

Management Services

We want to alert Members to the U.S. Department of Labor release of modified employee overtime pay rules. The new rules which take effect on December 1, 2016 will have a material impact on many U.S. businesses including marketing service companies.

Overtime Pay Rules: Agency Considerations

Management Services

The U.S. Department of Labor has dedicated major resources toward “updating” and “clarifying” the overtime pay regulations that have been in place since 2004. As with the earlier regulations, the new overtime pay rules, which are effective December 1, 2016, are complex, but they apply to virtually all businesses and will necessarily change significant aspects of agency operations.

Impact of Election Results on 4A's Members

Government Relations

Yesterday’s election results were more dramatic than expected, as the public’s dismay with Washington prompted a shake-up that puts Republicans in firm control of the Senate and the House.

New York State Extends Labor Law Protections to Child Print Models

Marketing & Communications

Recent legislation concerning the employment of child models in New York State was signed into law Monday evening, October 21, 2013, by New York State Governor Andrew M. Cuomo and takes effect 30 days from signing.

Update on Right-to-Work States Regarding SAG TV, AFTRA TV, AFTRA Radio Commercials Contracts

Production Services

This bulletin regarding the employment of union performers in Right-to-Work states is provided for SAG and AFTRA JPC Authorizers and Direct Signatories to the SAG and AFTRA Commercials Contracts.

White House, DOC and FTC Commend DAA’s Self-Regulatory Program to Protect Consumer Online Privacy

Media Services

DAA’s Self-Regulatory Program, developed by the nation’s leading media, marketing, and technology companies, provides consumers with a consistent online experience with transparency and choice regarding the collection and use of web viewing data.