Industry Advocacy & Government Relations

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What Agencies Should Know About the GDRP

EACA has published a guide to help European agencies learn how General Data Protection Regulation will affect targeted marketing campaigns and how personal data is to be handled. The publication provides a list of procedures that agencies can follow to become compliant and to minimize risks.

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FTC Updates Endorsement Guide FAQs and Settles First-Ever Action Against Individual “Influencers”

Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.

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The FTC’s Endorsement Guides: What People Are Asking

This guide from the Federal Trade Commission answers many of the questions people are asking about the FTC’s Endorsement Guides. Disclosing connections between advertisers and endorsers to consumers and the implications for brand influencers on social media and online review sites are discussed.

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Webinar: The New FTC Guidelines You Need to Know

Influencer Marketing has become a central focus of marketing strategies and budgets for 2017. In this complimentary webinar you’ll learn quick, how-to information for launching an influencer marketing campaign the right way and the important FTC guidelines brands must follow.

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Depictions, Perceptions and Harm: A Report on Gender Stereotypes in Advertising

The Advertising Standards Authority (ASA) has released guidelines to crack down on advertising that depicts stereotypical gender roles in the UK. Learn about the current ad regulations, policies and initiations, plus review new findings from research conducted among academics, stakeholders and the general public.

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Senate Kills Off FCC Privacy Regulations

The US Senate on Thursday voted down Federal Communications Commission (FCC) regulations that would have required internet service providers to get users to consent to be targeted by advertisers.

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A Few of the Issues We Face

All Washington-Related Content

Internet Trends 2018

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from internet advertising growth to evolving work expectations to data privacy. Not to be missed!

Ignited supports the SEC’s Investor.gov Public Service Campaign Launch

Washington D.C., April 16, 2018 — The Securities and Exchange Commission today unveiled a public service announcement (PSA) to encourage investors to check the background of their investment professional by using the free search tool on Investor.gov before investing.

Video Seminar: GDPR Town Hall

 We encourage you to download the following presentations and follow along with the discussions. Slide numbers have been provided for your reference in the above Table of Contents.

Leveraging GDPR to Become a Trusted Data Steward

Research Services

BCG looks into how European companies can go beyond GDPR compliance and gain a valuable advantage by aligning their policies with consumer wishes. Learn how consumers feel regarding privacy by data type, industry and country, age group insights, and more.

Look Ahead: Transparency Will Shape 2018

Research Services

Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.

FTC Issues a $2 Million Reminder to Ad Agencies

Management Services

Frankfurt Kurnit Klein+Selz examines the FTC and State of Maine’s announcement of a $2 million dollar settlement with ad agency Marketing Architects, Inc. for deceptive weight-loss claims and what it means for ad agencies.

What Agencies Should Know About the GDRP

Research Services

EACA has published a guide to help European agencies learn how General Data Protection Regulation will affect targeted marketing campaigns and how personal data is to be handled. The publication provides a list of procedures that agencies can follow to become compliant and to minimize risks.

Key Digital Trends for 2018

Research Services

Ogilvy predicts the top five digital trends of 2018 in its annual trend report. 

Study Shows Ad Fraud Cut by 83 Percent in TAG Certified Distribution Channels

Marketing & Communications

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released a study conducted by The 614 Group that found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 83% from the broader industry average.