Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

Video Interrupted

Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.

COVID-19: Impact on CPG and Retail

Research Services

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

Programmatic Ad Spend in the Age of COVID-19

4A's Member

Pixalate analyzes how programmatic advertisers are reallocating investments in response to the COVID-19 crisis in this report series.

State of the States 2020: The AGA Survey of the Commercial Casino Industry

Research Services

The American Gaming Association provides a detailed state-by-state snapshot of the commercial gaming industry, including its economic impact, challenges, and innovations.

COVID-19 Insights

4A's Partnerships

GumGum delivers key industry insights that will provide real-time, actionable recommendations to advertisers during the coronavirus pandemic.

Consumer Attitudes Toward Advertising During COVID-19

4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.

New Product Pacesetters

Research Services

IRI reveals the top CPG new product launches of 2019 and provides insights into the factors that led to their success.

NADA Data 2019 |

Research Services

NADA’s annual financial profile of new-car dealerships features state data, profit by department, ad expenditures, and consumer insights.

On the Cusp of Adulthood and Facing an Uncertain Future: What We Know About Gen Z So Far

Research Services

As Gen Z reaches adulthood, Pew Research Center looks at how they are different from previous generations. The report also addresses how the coronavirus is impacting the Gen Z’s future.