Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

R3 New Business League Report – July 2019

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. Here are the PDFs from April 2019 available for all users to view. Please note, an expanded New Business activity summary is available in Excel for 4A’s Members only. New Business League reports are R3 […]

Trust: The Truth? |

Research Services

In this global survey, Ipsos reveals consumer trust levels in brands, advertising, society, business, and more.

Getting Media Right: Marketing in Motion

Research Services

Kantar shares results of its survey of 500 senior marketing leaders to examine the opportunities, challenges, and trends facing the industry and provide practical implications for getting media right.

2019 Tech Trends Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Health Insurance Coverage in the United States

Research Services

The U.S. Census Bureau presents statistics on health insurance coverage.

The State of Obesity: Better Policies for a Healthier America |

Research Services

The Trust for America’s Health reports adult and childhood obesity rates and trends by state, as well as obesity prevention policies and programs.

State of Housing in Black America

Research Services

The National Association of Real Estate Brokers provides a detailed view into the factors that impact and impede African American homeownership.

Attitudes to Programmatic Advertising and Programmatic Ad Spend in Europe |

Research Services

IAB Europe looks into the adoption, drivers, barriers, strategies, measurement, and outlook for programmatic advertising in Europe, as well as programmatic ad spend in 2018.

The CBD Effect: A Rapidly Emerging Consumer Trend |

Research Services

Acosta takes an in-depth look at the current state of the CBD industry, including consumer profile, top reasons to use, barriers, and more.