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Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.
IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.
Pixalate analyzes how programmatic advertisers are reallocating investments in response to the COVID-19 crisis in this report series.
The American Gaming Association provides a detailed state-by-state snapshot of the commercial gaming industry, including its economic impact, challenges, and innovations.
GumGum delivers key industry insights that will provide real-time, actionable recommendations to advertisers during the coronavirus pandemic.
4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.
IRI reveals the top CPG new product launches of 2019 and provides insights into the factors that led to their success.
NADA’s annual financial profile of new-car dealerships features state data, profit by department, ad expenditures, and consumer insights.
As Gen Z reaches adulthood, Pew Research Center looks at how they are different from previous generations. The report also addresses how the coronavirus is impacting the Gen Z’s future.