Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

Ready Together: How Agencies Can Accelerate Growth Today and Future Proof for Tomorrow

“Ready Together: How Agencies Can Accelerate Growth Today and Future Proof for Tomorrow,” a commissioned study conducted by Forrester Consulting on behalf of Google and 4A’s. The compounded impact of recent healthcare, economic, and societal changes brought precipitant shifts in consumer behavior and marketer spending, which recalibrated the brand/agency relationship. As brands grapple with rebuilding […]

Where We Are on TV

Research Services

GLAAD releases its annual study tracking the presence of LGBTQ characters on television.

Edelman Trust Barometer 2021

4A's Member

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

Social Media Use |

Research Services

Pew Research Center’s biennial survey provides insights into social media usage and adoption.

Kitchen Trends Study |

Research Services

Find out top kitchen design trends in this survey from Houzz.

Global Automotive Consumer Study

Research Services

Deloitte researches the consumer trends and disruptive technologies that will have the most impact on the automotive industry. 

Carat Trends 2021: The Year of Emotionally Intelligent Marketing

4A's Member

Carat outlines twelve societal, media, and technology trends for 2021.

Media Trends & Predictions 2021

Research Services

Kantar discusses media and digital predictions for 2021.

Outdoor Participation Report |

Research Services

The Outdoor Foundation reports on American participation in outdoor activities—ranging from running to skateboarding to hunting.