Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

Agency Operating Practices

Research Services

SoDA and Deltek partnered to highlight industry trends and best practices for agency operations, including challenges, modifications, successes, and tools agency’s use. 

Millennials | Where They Shop. How They Shop. Why it Matters.

Research Services

SmarterHQ asked Millennials about their shopping habits and marketing preferences, revealing best practices for reaching them through email.

Theatrical Home Entertainment Market Environment (THEME) Report

Research Services

The MPAA shares international and U.S./Canada box office sales, top films, moviegoer and home viewer demographics, and more in its annual report.

The Shift from Ownership to Access is Shaping the Future of Automotive

Research Services

With the people moving away from car ownership, Cox Automotive looks at ride hailing, car sharing, and vehicle subscription services. Brand usage and penetration are highlighted.

Zenith Advertising Expenditure Forecasts-March 2019

Zenith predicts global ad spend will grow 4.7% in 2019, reaching $623 billion. In both 2020 and 2021, the growth rate is expected at 4.6%.  As for the U.S., ad expenditures are expected to increase 5.0% in 2019, 4.2% in 2020, and 4.8% in 2021.

Top Dealership Groups

Research Services

Automotive News ranks the largest U.S. auto dealership groups by unit sales of new vehicles in this annual list. Click here for the full list.

Trend Spotter: Five Retail Trends to Watch in 2019

Research Services

Synchrony Financial highlights five retail trends for 2018 and implications for retailers.

2019 Affluent Outlook

Research Services

Ipsos explores all aspects of the affluent market, including confidence in the economy, media habits, financial goals, and travel behaviors.

Parents, Kids & Money Survey

Research Services

This annual report from T. Rowe Price aims to understand the financial knowledge, attitudes, and behaviors of parents, their kids, and those who are caring for an aging parent or relativel.