Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

North American Camping and the Effects of COVID-19

Research Services

Kampgrounds of America examines what camping will look like post-COVID, and highlights increased interest in camping as a safe, affordable way to travel.

Return-to-Office Guidance for 4A’s Members

Whether your team is planning to return to the office in a few weeks or not for months to come, the questions and situations agency leaders need to address are considerable. The 4A’s has compiled comprehensive guidance, resources, and templates to assist as you navigate the return to your workplace.   Download New-Next-Normal: Return-to-Office Guidance […]

Accounts in Transition Q1 2020

The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity.  

2020 State of the Industry Report |

Research Services

Prospect and PublicAffairsAsia share findings from their annual study focusing on talent, salaries, recruitment, retention, and more in both ad agency and in-house roles across Asia Pacific. A section on the impact of COVID-19 on business is included.

Health & Wellness in Canada |

Research Services

Pearl Strategy surveyed 1,000 Canadians to understand their health and wellness behaviors.

Peter Field’s Seven Lessons for Advertising During a Recession |

Research Services

Peter Field looks back at the lessons learned during the 2008 recession and adapts them to help ad agencies and brands emerge from the current coronavirus pandemic much stronger.

The Rise of the Conscious ASEANS |

Research Services

HILL ASEAN discovered that more people from Southeast Asia are practicing a conscious lifestyle. This report provides a profile of such consumers and the how their expression of a conscious lifestyle differs from other countries.

Financially Considerate Marketers Get Better Results from Their Agency |

Aprais finds that marketers who are financially empathetic to their agency partners get better results.

BrandSpark Most Trusted Awards |

Research Services

See how Canadian and American consumers rank the most trusted CPG brands in BrandSpark’s annual ranking.