Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

Video Benchmarks

4A's Member

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

Consumer Digital Banking Survey

Research Services

PwC shares insights into the banking, borrowing, payment, and investment habits of consumers.

Zenith Advertising Expenditure Forecasts-June 2019

Zenith predicts global ad spend will grow 4.6% in 2019, reaching $639 billion. As for the U.S., ad expenditures are expected to increase 5.7% in 2019, 4.9% in 2020, and 5.4% in 2021.

Talent Roundtable White Paper

Research Services

EACA, edcom, and Kantar organized a roundtable of professionals from the advertising world in Europe to discuss the state of ad industry talent, staff retention, and how agencies and universities can foster engagement.

The Youth of the Nations: Global Trends Among Gen Z

Research Services

Global Web Index has compiled a very insightful report on the Gen Z consumer around the globe. Topics include demographics, media consumption, purchasing power, and more.

Advertising Ratios & Budgets

Schonfeld & Associates’ annual study reports advertising budgets, ad spending forecasts, ad-to-sales ratios, and annual growth rates for ad spending and sales by company and industry. See below for the press release and a list of ad-to-sales ratios for 200 industries by ad spending. Please contact Schonfeld & Associates for the detailed report.    

Mind the Gap: Why What a Brand Promises and What It Delivers Matter

Research Services

Ipsos conducted research in the supermarket, mobile network, automotive, and online retail sectors in Great Britain, Chile, and Canada. The purpose of the survey was to learn of consumers’ recent experiences with a brand, and how the product or service matched up to what was promised.

State of Home Spending

Research Services

HomeAdvisor examines consumer spending on home services.

Accounts in Transition: Q1 2019

The 4A’s Accounts in Transition analysis compiles information on publicly reported account review activity. The description of the “Accounts in Transition” analysis  is provided here.