The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity.  

The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity.  

The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity.  

Deloitte’s annual holiday survey examines shopping and travel trends, as well as how this year’s concerns over inflation are impacting decisions.

PwC’s annual report examines holiday shopping, travel habits, planned spending and budgets, and more.

The BBB National Programs Metaverse Working Group has recently developed new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. The Metaverse Guardrails released by the BBB National Programs’ Children’s Advertising Review Unit (CARU) provide actionable recommendations and best practices intended to help companies Develop metaverse experiences directed to children; Comply with existing advertising and […]

The Li.st Berlin Cameron, and  Benenson Strategy Group worked together on research to find the hidden costs of loneliness for women at work. 

Currency and measurement are two distinct concepts in the context of advertising. Currency refers to the form of payment used to buy ad space or time, while measurement refers to the process of evaluating the performance and success of an ad campaign using various metrics. Both currency and measurement are crucial but distinct elements to […]

The advertising industry has begun to share ways in which agencies and marketers can make adjustments to their media practices to make them more sustainable. This can be achieved through a combination of tactical measures, as well as implementing systemic transformations to address the environmental challenges at hand.  At the same time, agencies are now […]