Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

TV’s Biggest Moment is Now

4A's Member

Samsung Ads provides insight into the Total TV Watcher—those who watch content from streaming, cable, satellite, and even antennas—and guidance on how advertisers can be successful in the evolving TV landscape.

In Emerging Economies, Smartphone and Social Media Users Have Broader Social Networks |

Research Services

Pew Research Center’s survey of 11 emerging economies reveals that smartphone and social media users are more regularly exposed to people of different backgrounds and more connected with friends who they don’t see in person. Topics include mobile phone activities, subjects searched, text messaging, and more.

2019 Survey Results: Using Consumer Types to Understand the Path to Purchase |

Euromonitor identifies ten global consumer types by going beyond standard demographics and examining their personal attitudes and traits such as media consumption, buying behaviors, individual aspirations, marketing influences by channel, and more.

Dentsu Aegis CMO Survey 2019: Make Change Real |

4A's Member

This Dentsu Aegis global survey of 1,000 CMOs and senior-level marketers from multiple industries shows that CMOs see the need to transform, not just optimize, their businesses through digital technologies. However, they are facing a number of obstacles in achieving real success.

The CMO Survey |

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

Rich Media Showcase |

Third Party Content

This interactive tool from Google provides innovative digital ad campaigns that will inspire your next campaign. Data is updated on a monthly basis and can be filtered by country, industry vertical, ad size, and ad format.

Homebuyer Insights Report |

Research Services

Bank of America explores attitudes, behaviors, and preferences of the modern homebuyer.

Generation X

Research Services

Fona International examines the purchasing power, spending habits, and food and beverage preferences of the Forgotten Generation: Gen X. 

Caribbean Market Overview |

Research Services

This report from CIBC provides an overview of the current economic and financial outlook for 23 Caribbean islands.