Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

The Smart Audio Report |

Research Services

Edison Research and NPR research smart speaker ownership and how they’re changing behaviors.

Medical Cost Trend: Behind the Numbers 2020 |

Research Services

PwC’s Health Research Institute looks at the increase in medical costs to treat patients from one year to the next.

The Crisis in Creative Effectiveness

Research Services

This IPA report on creativity is the result of an analysis of almost 600 advertising case studies from 1996-2018. Check out the key findings and steps to take to increase creative effectiveness.

Global Entertainment and Media Outlook 2019-2023 |

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

Edelman Trust Barometer: In Brands We Trust |

Research Services

Edelman surveyed consumers across eight countries about their trust in brands and discovers how it affects buying habits.

2019 Magazine Media Factbook

Research Services

The Association of Magazine Media (MPA) releases its annual Factbook that features research and statistics that show the effectiveness of magazines compared to other media. Industry trends, social engagement, effectiveness of magazine advertising, readership trends, and more are highlighted.

Automotive Trends 2019

Research Services

PwC provides actions points auto manufacturers can embrace to succeed as the industry evolves.

Dentsu Aegis Global Ad Spend Forecasts – June 2019 |

Research Services

Dentsu Aegis estimates that global ad expenditures will grow 3.6% in 2019 to reach $609.9 billion. In the US, ad spend is expected to grow 3.1% to $223.8 billion.

Cause is Working, Your Marketing Isn’t

Research Services

DoSomething Strategic surveyed Gen Z to learn about their awareness of brand support of social causes/issues/platforms, how they find out about a brand’s association with a cause, and whether a brand’s support for a cause motivates them to purchase from the brand.