Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

The State of Obesity: Better Policies for a Healthier America

The Trust for America’s Health reports adult and childhood obesity rates and trends by state, as well as obesity prevention policies and programs.

The CMO Survey

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

Shopping Aisle Rivals: Moms vs. Dads Grocery Trend Report

YouGov examines how parents shop for groceries in-store.

State of the News Media

The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.

Global Business Influencers

Ipsos reports on business trends & challenges, media habits, and personal finance decisions of senior business executives from around the world.

Health Insurance Coverage in the United States

The U.S. Census Bureau presents statistics on health insurance coverage.

2023 Engagement with Parks Report

The National Recreation and Park Association examines how people engage with their local park, as well as the importance of parks to in community creation.

A Guide to the 4A’s Membership for Emerging Professionals

Is your agency a 4A’s member? If so, you may have the best work perk in the industry!  A career in the fast-changing advertising and marketing world calls for a quick learning curve and strong foundational understanding of the industry. A 4A’s membership offers incredible resources and benefits for professionals new to the industry. A […]

Guidelines for Getting Started When Investing with Diverse Media Companies Paper

The ANA and the 4A’s partnered to craft a set of 11 guidelines to help marketers and agencies increase investments in diverse media vendors and suppliers. These guidelines are part of ongoing industry efforts around supporting and strengthening diversity spending. Read the Guidelines