Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

Travel Insights: How People Plan a Trip from Beginning to End |

Third Party Content

Think with Google shares what inspires people across the globe to travel, reasons why they booked a trip or why not, and how travelers continue their research following booking.

The 2020 State of IT: Annual Report on IT Budgets and Tech Trends |

Research Services

Spiceworks surveyed North American and European technology buyers to find out tech budgets and insights into the path to purchase.

Children and Parents: Media Use and Attitudes Report |

Research Services

Ofcom analyzes media usage by UK children ages 3-15 in this report. The study also looks into how parents feel about their kids’ media use, plus how they monitor or limit usage.

State of the Industry: The 2020 Report on Travel Advertising |

Research Services

Sojern has published the second edition of its global report on travel advertising. Learn about travel ad spending, budget planning, challenges, importance of data and always-on campaigns, and what to look out for in the future.

The Most Influential Brands in Canada 2019 |

Research Services

Check out this ranking from Ipsos to learn the top ten influential brands in Canada and gain insight on the path to influence.

Branded Content Guide 2020 |

Research Services

IAB Canada published this white paper with information on branded content, including dos and don’ts, examples in practice, and more.

Global Powers of Retailing 2020 & Retail Industry Outlook |

Research Services

Deloitte examines the largest retailers and fastest-growing retailers around the world and provides an outlook on the trends in the year ahead.

M&A in Advertising, Marketing Services & Marketing Technologies |

Research Services

McCracken Advisory Partners provides an overview of the M&A activity in the advertising and marketing industry for the past year.

Top 10 Global Consumer Trends 2020 |

Research Services

Euromonitor has released its top ten global consumer trends for 2020 and shares a summary of each trend with our membership.