Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

2023 Diversity in Agencies Survey Report

Now Available! 4A’s 2023 Diversity in Agencies Survey Report   The 4A’s continues to advocate for the business imperative of diversity, equity, inclusion and belonging within the industry. While we’ve seen progress in some areas, we know that remaining steadfast and accountable to DEIB commitments helps us continue to take meaningful action towards creating sustainable […]

MPF 2023 Key Takeaways

Thank you for joining us in Chicago at our 2023 Management Practitioners Forum! We came together to discuss leading through uncertainty in what are still challenging times for our industry.  We heard from inspiring speakers on today’s most critical topics, but just as importantly, we came together to explore, discuss, and collaborate to make our […]

Theme Index and Museum Index: Global Attractions Attendance Report

The Themed Entertainment Association (TEA) ranks the world’s top theme/amusement parks, museums, and water parks by attendance and highlights industry trends.

Outdoor Participation Trends Report

The Outdoor Foundation reports on American participation in outdoor activities—ranging from running to skateboarding to hunting.

American Time Use Survey

The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.

The State of the Nation’s Housing 2023

The Joint Center for Housing Studies of Harvard University’s annual report assesses the state of the rental and homeownership markets.

Global Entertainment and Media Outlook 2023-2027

PwC provides trends, ad spending, and forecasts for major media in this global report.

2023 Physical Activity Participation Report |

The Physical Activity Council’s annual study identifies key trends and tracks participation in sports, fitness, and recreational activities by generation and income.

Advertising Visibility Index

GLAAD releases the first annul report on the state of LGBTQ representation in advertising and marketing.