The 4A’s has long been a champion of gender equality and diversity in advertising. Our latest efforts include additional training opportunities, partnerships and a new series to help women and members of diverse groups extend their reach.
Read original MediaPost article here: While companies have spent the last few months scrambling to add diversity to their marketing efforts, new research from Getty Images shows that when it comes to visuals, consumers have very different ideas about inclusivity than your typical art director. Nearly 80% of the people Getty polled around […]
David Aguilar of Think with Google says to be an advocate for transgender and gender nonconforming (GNC) people, companies can make big and small changes to policies, marketing campaigns, and actions.
Addressing Systemic Challenges Advancing Sustainable Change Vision: Vanguard envisions an industry where amplifying and catalyzing the actions for Black employees’ achievement will build a future where they are seen for their limitless talent. Mission: Vanguard provides a platform for growth, impact and exposure of participants, leaders and organizations committed to preparing Black talent and […]
July 16, 2020 As Talent Leaders, our influence on organizations, people, and structures is great, and so, therefore our responsibility. As influencers it is no longer ok for us to maintain the status quo, we must commit to being anti-racist and advocates for change, even when it means standing firm and making the hard decisions. […]
We have curated a list of 350+ minority-owned media outlets (TV & radio stations) to make available to members and non-members. This list has been cultivated primarily from the National Association of Black Owned Broadcasters (NABOB) and the National Telecommunications and Information Administration (NTIA, a division of the United States Department of Commerce), but will […]
June 29, 2020 There is so much going on the world right now, it is easy to forget that it is Pride month. The LGBTQI+ plays an important role in forming culture and leading change. The intersectionality between the Black Lives Matter movement and the Gay movement is intrinsically linked. In this discussion, Brian Vaught, […]
4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.
June 23, 2020 Covid-19 and the recent killings of unarmed black people have magnified the racial inequities within the black community. The most asked question in the industry is “What are actionable solutions to fix the issue?” This may be a complex question, but we do know that allyship has proven to be the most […]
Dear Industry Leaders, With great intentions I began this journey of collecting and developing content, information and commentary to help the industry maintain the importance of DE&I during and post COVID-19. And then, the murder of George Floyd once again raised the concerns that have plagued this country for generations. The murder of a […]