The 4A’s has long been a champion of gender equality and diversity in advertising. Our latest efforts include additional training opportunities, partnerships and a new series to help women and members of diverse groups extend their reach.
The 4A’s has unveiled a unique, far-ranging program aimed at creating safe and productive work environments that create cultures of inclusion, equity, creative dialogue and social transformation. The intent is to support agencies in eliminating discrimination, harassment, bullying, intimidation and retaliation.
The charter, written by the 4A’s Media Leadership Council (MLC), was inspired by discussions with Kizart Media Partners and the multicultural media owner community to address questions around perceived “no Hispanic”/“no urban” dictates in the media-buying process. It asks agencies to commit to the charter or to incorporate the charter into agency policies and procedures.
The Media Leadership Council (MLC) of the 4A’s is issuing this Fair Play Charter to its members as guidance and agreement to fair and equitable treatment to owners of minority-owned and -targeted media. Fair Play represents a recommitment to nondiscriminatory practices in media buying process.
In this article from The Drum, learn about the gender balance in Chinese advertising and media agencies, how women have progressed in both their professional and personal lives, and what led to advancement of women in the marketing and advertising industries.
In this report from McKinsey, see how a diverse labor force can have a positive impact on a company’s financial performance. You will also learn four inclusion and diversity strategies to improve your business and stay competitive.
This webinar reviewed the relevant laws and definitions governing workplace discrimination and harassment, clarified the obligations of management and supervisors, reviewed case studies, and discussed how these laws and obligations intersect in the context of a creative work environment.
“See It & Be It” is part of the 4A’s women and diversity leadership series. As part of this initiative, we invite members to tell us their stories. Here, Krisha Newham, VP, client services at Intouch Solutions, shares her experiences and views. What are your words of advice to young talent? My best […]
“See It & Be It” is part of the 4A’s women and diversity leadership series. Here, Debby Reiner, CEO of Grey New York, shares her thoughts on promoting diversity and gender equality in the industry. In 2017, why do you think it’s still necessary to talk about opportunities for women in the industry, and how […]
Ipsos looks into how women are portrayed in ads in developing countries around the world. Read examples of marketers who have recently challenged the stereotypes and learn how to make your campaigns effective.