She helped the agency build up its Los Angeles office
Serena Duff, an executive at Horizon Media who has led the agency’s Los Angeles office for over a decade, died last Friday at the age of 54 after a long struggle with colon cancer. “Serena was a one-of-a-kind executive that touched everyone. Her last few years were a lesson to all in courage, strength, dignity, beauty and warmth,” Horizon Media founder and CEO Bill Koenigsberg said in a statement. “We have lost a very special person way, way too soon.” After arriving at Horizon to lead the Los Angeles office in 2009, Duff built it up into a billion-dollar entity, managing over 300 employees. She was recognized as one of Adweek’s 2016 Media All-Stars.
Read more about Serena’s life in Adweek here.