Independent Study Confirms that Decreased TV Advertising Spend Hurts Sales

The impact of decreasing TV ad spend is quite high, according to a study from TiVo Research, 84.51°, A+E Networks, and Turner. The study explores how changes in TV spending impacts advertising effectiveness, especially return for campaigns, reach, frequency, and sales/ROI.

Download TiVo Research | Decreased TV Ad Spend Hurts Sales