Virtual Events During COVID-19: Untapped Opportunity

Research Services

4A’s Research and Researchscape surveyed over 1000 people to learn about consumer participation in online events and how brands can use them to reach consumers.

The Illinois Lottery Salutes The Meaning of Winning in Powerful Spot

OKRP Teams with Director Simon Reinert Telling A Personal Story Amid The Pandemic   May 5, 2020 – A new spot from the Illinois Lottery pays tribute to the winning spirit of the people of the State of Illinois, through the story of a family and how they face the trials of everyday life when […]

COVID-19 Media Insights from Camelot

We’ve all been inundated with a seemingly endless array of information about the coronavirus, which has had a profound impact on all aspects of our lives – including media consumption.  The team at Camelot Strategic Marketing & Media has pulled together many of the more relevant articles and analyses from our media and research partners […]

Digital Ad Spend is Climbing: 10 Advertisers Behind the Spike

4A's Partnerships

Winmo identifies five major industries that are increasing digital ad spend during the coronavirus pandemic to accommodate new consumer realities.

Ad Age: TBWA\Chiat\Day Supports Live Nation with Pandemic Relief Effort

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TBWA\Chiat Day\New York released a campaign to support Live Nation and concert venue employees who have been hit hard by the coronavirus pandemic. Ad Age reports on the new campaign, which features concert venues from around the U.S., including the Gramercy Theatre in Manhattan, the Fillmore in New Orleans, Kings Theater in Brooklyn, and the […]

The Infinite Dial |

Research Services

Edison Research reveals results of its annual survey of America’s digital media habits.

Consumer Sentiment Towards Brands During COVID-19

Research Services

4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.

2020 Tech Trends Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Keeping Girls in the Game: Factors that Influence Sport Participation |

Research Services

The Women’s Sports Foundation examines what is influencing youth entry, retention, and exit from sports, while building a deeper understanding of how to help girls thrive in sports.

The Most Engaging Ads of Super Bowl LIV |

Research Services

Check out Ipsos’ annual ranking of the top Super Bowl ads, with deep dives into the top three.

Movie Theaters |

Mintel highlights the importance of a strong theater identity in building a loyal audience, as well as increased moviegoer interest in original stories.  

10 Trends for 2020 |

4A's Member

Carat outlines ten consumer, media, and technology trends for 2020 and what they mean for brands.