In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Deutsch takes you inside its campaign for Tile.
Campaign Name: “Lost Panda”
Program Background: This holiday season, Tile is launching its first-ever brand advertising campaign, “Together We Find”. With over 10 million Tiles sold and users in over 230 countries and territories, this multi-channel brand campaign highlights how Tile is creating a world where everyone can find everything that matters.
Spanning TV, out-of-home, radio, social, digital and print, the campaign brings to life the feeling of hope that is restored when the Tile community finds the things you love but lost.
Led in partnership with Deutsch and inspired by a real Tile customer, the campaign features the story of Lucy, a little girl who loses her stuffed panda, Ernie. Out-of-home “Lost Panda” posters will be put up throughout New York and San Francisco.
The campaign culminates with a 60-second TV spot, which follows Ernie along his journey until he’s reunited with Lucy, thanks to the Tile placed in his sweater vest and the heroic Tile community. The TV spot will air nationwide on cable networks including TBS, USA, FX and Comedy Central. An extended version will be available on Tile.com.
Credits: See attached.