Insta-branding | The Impact of Instagram on the Orthodoxies of Traditional Branding

It’s newest insights paper, Ogilvy examines how smaller brands are redefining the traditional rules of advertising and marketing. By using Instagram to connect directly with consumers, smaller brands are able to compete with larger, more established brands.

Case studies of the following brands highlight how each leverages social media to reach consumers, as well as their similarities and differences when compared to larger competitors:


  • Glossier
  • Kylie
  • Lush
  • goop
  • Fashion Nova
  • GoPro
  • Outdoor Voices
  • SoulCycle
  • Tasty.