Industry Pulse: A Look Ahead at 2019

According to Integral Ad Science, the top priorities for the digital advertising industry in 2019 are:

  • Data privacy and measurement
  • Brand and agency alignment
  • Ad fraud in programmatic.

The report also examines transparency trends, threats to digital ad budgets, brand safety concerns, measurement standards, and increased investment in OTT. Differences among brands, agencies, and publishers are included.

Registration is required to access the full report.