Better Storytelling With the Upright Citizens Brigade
Audiences are compelled by stories, not plain information. And telling a good story demands a sense of flow, clear characters and — last but not least — a clear understanding of what story you’re trying to tell. Our comedians are master storytellers; night after night, they pull real and imagined stories out of thin air for eager audiences. They’ll give your creative team the tools they need to do the same for any brand, from insurance brokers to cruise lines.
What You Will Learn:
- How to find a brand’s story, connect with it and put a personal spin on it
- How to draw from experience, brand philosophy and data for ideas
- How to establish scenes, characters, story and arc
- How to structure stories to heighten and explore core concepts
- How to find the best beginning of the story
Typically, this workshop runs between 90 and 120 minutes for up to 16 participants. It is highly interactive and structured around a series of exercises and storytelling prompts, run by one instructor.
Workshop Pricing + Logistics:
If you’re interested in purchasing this workshop for your agency, please complete this request form and someone from the 4A’s Learning & Development Team will schedule a kick off call to discuss your needs and confirm pricing.
Note: No out-of-pocket expenses (such as meals, travel, hotel, printed materials, facility space if required, etc.) are included in the workshop fee. Those costs will be billed by the facilitator to agency separately.
About the Upright Citizens Brigade
The Upright Citizens Brigade (UCB) is the comedy powerhouse founded by Amy Poehler, Matt Besser, Ian Roberts and Matt Walsh. We run two theaters in New York and two in LA, where we feature improv and sketch comedy seven nights a week. We also operate the only accredited sketch and improv training school in the country, with classroom facilities on both coasts. In addition to our classes and live comedy performances, we work with brands, ad agencies, media companies and universities. We run a branded content unit/TV production studio and a touring company that performs at theaters and colleges. Our improv workshops are the de facto standard for corporate training and team building.
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