The award-winning training used in over 300 of the Fortune 500 Companies to impact results and drive behavior change.

You can’t win new business, keep top talent and do your best work as an agency, if your people don’t feel safe to speak up. Your clients already know this—Over 300 of the Fortune 500 companies and over 1.5 million people have attended and are benefiting from Crucial Conversations Training.

Research conducted by VitalSmarts, the course creators and authors of the best-selling book, “Crucial Conversations: Tools for Talking When Stakes Are High” estimate that 95 percent of us don’t stay in dialogue when faced with a crucial conversation. Instead we move to silence or violence.

What is a Crucial Conversation?

A crucial conversation is a discussion between two or more people where stakes are high, opinions vary, and emotions run strong. These conversations—when handled poorly or ignored—cause teams and organizations to get less-than-desirable results.

Crucial Conversations Training

Drawing on 30 years of research, this award-winning training program teaches you how to achieve spirited dialogue at all levels in your agency; you’ll begin to surface the best ideas, make the highest-quality decisions, and then act on your decisions with unity and commitment. This training experience introduces a set of tools that builds interpersonal communication and alignment in your organization.

The Cost of Not Staying in Dialogue

When employees and managers don’t feel safe to speak up it can create a toxic work environment. In some industries, this can result in tragedies like the Columbia Space Shuttle accident or wrong medical procedures performed in operating rooms across the country. For agencies, it can result in client loss, turnover, wrong hires made, not winning new business, financial loss, ineffective performance feedback and lack of commitment to strategy.

What You Will Learn:

Tools for Talking When Stakes are High – Discover how Crucial Conversations Training will drive change for good throughout your agency, enabling you to:

  • Resolve disagreements—accurately address concerns by talking respectfully, candidly and skillfully with someone in a safe way.
  • Build acceptance rather than resistance—give and receive feedback in a way that enhances relationships and improves results.
  • Speak persuasively, not abrasively–effectively talk about high-stake, emotional and controversial topics.
  • Foster teamwork—get the right people involved in a way that ensures better decision-making and guarantees commitment and conviction.
Workshop Structure:

This highly interactive workshop is available in one and two-day formats. Agencies customize learning to their organization’s business challenges by identifying the conversations that are not currently be handled, or handled well before training. All participants receive a copy of the best-selling Crucial Conversations book and audio companion MP3 download.

Workshop Pricing + Logistics:

If you’re interested in purchasing this workshop for your agency, please complete this request form and someone from the 4A’s Learning & Development Team will schedule a kick off call to discuss your needs and confirm pricing.

Note: No out-of-pocket expenses (such as meals, travel, hotel, printed materials, facility space if required, etc.) are included in the workshop fee. Those costs will be billed by the facilitator to agency separately.

About Michael Slade:

Michael Slade is a former partner and talent director, with 20 years of experience, at a top independent agency (Eric Mower + Associates) with nine offices on the east coast. Michael has extensive experience in talent management and development, mergers and acquisitions, and has trained in the utility, defense and advertising industries. He is past chair of the 4A’s human resource council and member for 16 years. He’s had numerous articles published on management, executive coaching and diversity in national publications, including Ad Age. He’s a Marshall Goldsmith Certified Executive Coach and a member of the Marshall Goldsmith network of Stakeholder Centered coaches worldwide.

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