Publications

DOT NATIVE DIGITAL LEARNING CENTER

Member: $250.00
Non-Member: $350.00

4A’s DOT Native Digital Learning Center
Providing You With the Tools You Need to Compete in the Digital World

Accelerate your digital expertise with the 4A’s Dot Native Digital Learning Center interactive eLearning platform. Learn the core digital knowledge today’s agency employees need to know.

What is it all about?

The 4A’s Dot Native Digital Learning Center is an e-learning resource that allows you to learn in your own time and at your own pace. Short interactive courses, presented by expert tutors, plus access to hundreds of hours of insights, talks and deep dives from industry leaders are guaranteed to power up your digital know-how. Impress your clients, feel confident in digital meetings, and get the knowledge you need to better learn on the job and grow your career. Learners will have access to over 30 hours of content across critical topics.

You’ll have access to Digital Marketing and Deep Dive Modules:

Foundations in Digital Marketing Modules
 Foundation modules are designed to get you up to speed in the essentials of digital marketing. Each module starts with an introduction that gives you the facts and figures and an inspiring case study. When you complete a module and get 70% or higher, you will receive a badge that you can share on LinkedIn.

Complete all ten modules to get your Dot Native Certificate in Digital Marketing!

Short courses include:

  • Content Marketing
  • Social Media
  • Search Engine Management
  • Mobile Marketing
  • Customer Relationship Management (CRM)
  • Brand Marketing
  • Digital Ecosystem
  • Measurement and Analytics
  • Ad-Tech
  • Programmatic
Deep Dive Modules
 A deeper dive into specific areas of the digital world. Developing on the knowledge learned in the foundation modules and giving you more advanced skills.

These modules are designed to keep you up to date with current hot topics in digital and provide you with in-depth knowledge in key areas to ensure you’re ahead of the game. Work your way through the classes, collecting badges for each time you pass a class with a score of 70% or more.

Courses include:

  • How to Drive Social Advocacy
  • Storytelling
  • Mobile Advertising
  • Omnichannel
  • Developing Influential Relationships
  • Digital PR in the West and in Asia
  • Digital Transformation
  • Digital Transformation in Asia
  • Email Marketing
  • Generating Leads with Content Marketing
  • Introduction to Attribution
  • Online Reputation Management
  • Performance Marketing
  • The Power of Programmatic
  • Website IA and Navigation

Full descriptions of all courses within the Digital Marketing and Deep Dive modules available here.

What else do you get:
  • Your own personal login to our online learning platform
  • Full support and customer service
  • Downloadable resources and tools
How much does it cost?
  • 4AS Member price – $250
  • Non-member price – $350

*Bulk discounts for 10+ licenses available on request.

How do I get this set up?

Simply click the buy now button and we will send you an email with your own personal login and support details within 24 hours.

You must be logged in to the 4A’s website to purchase.

You must be logged in to purchase publications.