Without trust, teams won’t cooperate, creativity is stifled and effectiveness erodes. Learn to create a high-trust environment, one that fosters respect, collaboration and results.
You know what a distrustful workplace looks like: leaders who micromanage, people who gossip and talk behind each other’s backs, employees who won’t share ideas as readily, and a lower sense of accountability. In a low-trust environment, you end up with weak morale, sluggish productivity, and higher turnover – all with a dangerous impact on creativity and performance.
When you build trusting relationships between your employees, you create a culture with higher levels of collaboration and risk-taking, both critical ingredients to develop the creative and innovative ideas which are essential in advertising.
In this Driving Creativity & Collaboration in a High-Trust Environment workshop, we teach you how to best foster an environment where people know one another, embrace empathy and respect, set clear expectations, and, ultimately, collaborate to drive ideation. You’ll learn how individual accountability and others’ trust of your trust correlate. We’ll teach you ways to impact your behaviors on building or eroding trust, and tools to help build and maintain trusting relationships.
By the end of this session, you will have an understanding of how your individual actions contribute to the overall trust culture and methods to grow and develop trust with those around you, all in the name of fostering greater respect, collaboration, creativity and results.

What You Will Learn
  • Why trust is critical to individual success and company results
  • The traits and signs of trusting and distrusting environments
  • The 4 stages of the Trust Cycle and what to do at each step
  • How setting expectations and task ownership are integral factors in accountability
  • Methods to rebuild trust and be accountable for your actions
  • Tools to help initiate and build relationships and empathy among teams
Workshop Structure

Driving Creativity & Collaboration in a High-Trust Environment is a 3-hour session, with instruction, partner and group discussion, interactive activities and application practice. The program includes full-color workshop materials and a session workbook with handouts to use back at work.

Workshop Pricing + Logistics

If you’re interested in purchasing this workshop for your agency, please complete this request form and someone from the 4A’s Learning & Development Team will schedule a kick off call to discuss your needs and confirm pricing.
Note: No out-of-pocket expenses (such as meals, travel, hotel, printed materials, facility space if required, etc.) are included in the workshop fee. Those costs will be billed by the facilitator to agency separately. 

About Cecilia Gorman

Cecilia Gorman is a certified John C. Maxwell Speaker, Trainer & Coach who partners with advertising agencies and other creatively-minded companies to develop employees to their fullest potential. Her uplifting personality, 20+ year journey as an advertising pro (in HR, Creative Management and Production), and sense of humor means the trainings she delivers are both engaging and effective. Cecilia is on a mission to infuse others with increased self-belief about their potential and the actions they need to take to drive their career forward.

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