When embarking on a qualitative research project, the outcome needs to be worth the investment. While we all agree with this in theory, truly actionable and insight-driven research can be hard to achieve. Marketers and advertisers alike need to fully understand, critically evaluate, and use the results of research techniques to make innovative strategic and marketing decisions. This course will teach you how to glean practical insights from the analysis and present those insights as actionable recommendations.
This workshop leverages the latest in research thinking, trends, and rigor for your ongoing or one-off research efforts, via the latest agency and brand benchmarking presented with an academic overlay.
WHAT YOU WILL LEARN
- How other brands successfully conduct qualitative research
- How to design a customer-centric research approach that leads to stronger insight identification and delivery
- How to turn data and information into deep and meaningful “insights”
- How to meaningfully communicate customer insights so they can be acted upon
- Where culture and research come together
This full-day interactive training, provides an attention-holding balance of lecture, collaborative work, individual exercises and continuous interactivity, ensuring participants walk away energized and with tools and templates they can immediately apply to their day-to-day.
WORKSHOP PRICING + LOGISTICS
If you’re interested in purchasing this workshop for your agency, please complete this request form and someone from the 4A’s Learning & Development Team will schedule a kick off call to discuss your needs and confirm pricing.
Note: No out-of-pocket expenses (such as meals, travel, hotel, printed materials, facility space if required, etc.) are included in the workshop fee. Those costs will be billed by the facilitator to agency separately.
ABOUT NOETIC CONSULTANTS
Noetic Consultants is a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams. We provide fresh perspectives and intelligent thinking to help you achieve your goals. We are distinct in our approach because we are culturally aware of and adaptable to your organization. We are highly adept at creating clarity where it is lacking, and act as a catalyst for your team to realize important results.
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