This directory of media vendors describes discounts offered to 4A’s member agencies. What are the benefits of subscribing to the services found in this directory?
• Knowledge about more media/marketing alternatives
• Access to extensive databases
• Information comparable to that available to advertisers.
The aim of research, whether manual or online, is to insure that advertising dollars are being spent wisely to reach the right people at the right time at the lowest cost. With more data available every day, the challenge facing media planners is to find the right sources needed to construct and evaluate media campaigns using all available media outlets. The cost of producing and placing advertising is increasing while, at the same time, audiences are decreasing because of fragmentation. This makes media research and other resources more important than ever to clients of all sizes. Subscribing to these services gives credibility and professionalism to the decision-making process.
This directory is an update of the media resources companies that offer special discounts to 4A’s members; most offers are good until December 31, 2014. Please note that individual companies provide details of services and discount listed.
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