The 4A’s Management Series publication “New Shoes” by Lorraine Stewart Lockhart includes discussion related to the following aspects of organizational culture:
- How to think about organizational culture
- Core value systems
- Why culture is relevant to agencies and client marketers
- How distinctive culture can WOW clients and engage employees
- What culture in Not!
This publication will help agency leaders understand the importance of structuring and articulating distinctive and relevant agency culture as an antidote to agency commoditization.
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