The 4A’s Management Series publication “New Shoes” by Lorraine Stewart Lockhart includes discussion related to the following aspects of organizational culture:
How to think about organizational culture
Core value systems
Why culture is relevant to agencies and client marketers
How distinctive culture can WOW clients and engage employees
What culture in Not!
This publication will help agency leaders understand the importance of structuring and articulating distinctive and relevant agency culture as an antidote to agency commoditization.
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