1. 8 Tech Themes to Inspire Advertisers in 2018 – and beyond

Nobody wants to say it, but despite all the talk of transformation, we’ve changed essentially nothing in marketing. We’ve taken old world techniques and adapted them minimally to work best for today.
We need to wake up, be bold and use the power of innovation to explore new opportunities and possibilities that can leapfrog our competitors. Above all we need toremember that it’s about the people, not the technology.

In this webinar, Tom seeks to boldly provoke debate to inspire better thinking and drive ambition for better work in the future around 8 themes.

What Will Your Learn:

  • 8 Themes to inspire better work in the future.
  • A way to think about change in context
  • A framework to drive more ambition in Advertising,
  • Historical context for our moment in time
  • Clarity to what seems complex in the changing world

About The Webinar Leader:
Tom Goodwin is the EVP of Innovation at Zenith Media, USA, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible. An industry provocateur and commentator on the future of marketing, business and digital transformation , he’s a frequent writer for the Guardian, TechCrunch, MediaPost, Forbes , GQ, Ad Age, Wired, Quartz, Ad Week, Inc, the World Economic Forum, Digiday and more. Tom has been commissioned to write a book “ Digital Darwinism”, out in early 2018 and features regularly as a weekly feature on the TV channel i24 News. Voted the #1 Voice in Marketing Globally by LinkedIn (with over 390,000 followers) and the number 2 people in Advertising to follow by Fast Company.Tom is a keynote speaker around the world at advertising, marketing and business conferences, with appearances in China, Turkey, Australia, Brazil, India, Spain, Portugal and the UK in the last 12 months alone. He is a board member of Wharton Future of Advertising’s program, as well the American Association of Advertising Agencies Creative Technology committee and sits on the Global Huawei Key Opinion leaders program.


2. The Key Consumer Trends Set to Impact 2018

With and in-depth understanding of shifting consumer attitudes and behaviors, your agency’s strategy will thrive. Using insights on how today’s consumer thinks, feels and acts, Mintel looks to the year ahead and identifies four influential consumer trends set to impact the US and Canadian markets. By analyzing key changes across culture, society, brands and markets, this session gives you an in-depth understanding of what these trends mean for agencies in the year ahead.

What Will Your Learn:

  • Real life observations to support each 2018 trend
  • How 2018 trends apply to various industries, ranging from finance to retail, CPG, media and more
  • What agency strategies need to incorporate to reach the consumer in 2018

About The Webinar Series Leader:
Stacy Bingle is a Consumer Trends Consultant at Mintel. She joined the company in 2013, bringing with her an exciting blend of CPG, agency and marketing experience. Stacy’s time is spent traveling the Americas engaging global clients – from media and agency companies to CPG, beauty and financial services brands – in meaningful discussions around the consumer trends that will propel their businesses forward. A fascination with the dynamic ways consumers think, act and interact motivates Stacy to search the world, observe how trends play out, and continue to hone her market savvy.


3. Harness the Power of 60% of U.S. Consumers in the Heartland in 2018

The New Heartland, made up of the Midwest, Southwest and most of the Southeast, is home to 60% of U.S. consumers. Often overlooked and underserved by marketers on the coasts, this group is very loyal to the brands they love.

More than a geography, the New Heartland is a cultural segment bound together by a common set of core values and lifestyle touchpoints. The presidential election is a reminder of the power of this group, and brands that take the time to build relationships with the New Heartland have a great opportunity for long-term advocates.

What You Will Learn:

  • Why the New Heartland is a cultural segment
  • How core values and lifestyle touchpoints play a role in buying behavior
  • How to identify New Heartland trends
  • How to outline practical ways to build brands and connect with the New Heartland consumer

About the Webinar Leader:
Paul Jankowski is the Founder/President at Nashville-based New Heartland Group, a brand strategy/consumer engagement agency that helps brands connect with the 60% of consumers living in the New Heartland (Midwest, Southwest, Southeast). Paul is the author of Speak American Too: Your Guide to Building Powerful Brands in the New Heartland, and has been a Forbes contributor for several years. He has served as CMO for Elvis Presley Enterprises and held senior marketing positions with SFX/Live Nation, Gibson Guitar Corp., MCA and SBK Records.


4. 6 Technology Trends Shaping the Future of Consumer Behavior

New platforms, new channels, new technologies and new forms of communication are emerging at an exponential rate. Today, innovation happens in months, not years — which means every industry is impacted by the exponential rate of disruption and the technology that enables it. As we prepare for 2018, let’s look at some macro trends that are shaping consumer behavior and impacting businesses worldwide.

What Will Your Learn:

  • 6 technology trends that are shaping the future of consumer behavior
  • Research, data, insights and historical context shaping these trends
  • The startups and use cases that are using these technologies to disrupt industries

About The Webinar Series Leader:
Avi Savar is the Managing Partner and CEO of Dreamit, a top global accelerator and early stage investment fund. Prior to Dreamit, he was founder and CEO of Big Fuel, a global digital agency. Avi started Big Fuel in 2004 and grew it to over 120 employees with clients that included Walmart, Budweiser, GM, Samsung, Ally Bank, Bridgestone, AFLAC, T-Mobile, Carnival Cruises and more. In June 2011, he led Big Fuel to a successful acquisition by French media giant Publicis Groupe, giving Big Fuel a global footprint. Avi speak and consult globally on trends in digital media, disruptive technologies and corporate innovation. Additionally, he is a contributing editor for Inc., and the author of Content to Commerce (published by Wiley). He’s an active advisor and investor in several media and technology companies and currently serves on the digital advisory board of American Express.


5. 10 Important Key Topics for Media Agencies to Take Notice of in 2018

GroupM’s Rob Norman and the 4A’s Louis Jones discuss the current challenges facing the media industry, how Rob thinks agencies need to think about them, and their widespread implications. They also discuss several key issues to keep an eye out for in 2018 including Addressable TV, Ad Avoidance, Native, and much more. You will walk away with a fresh perspective on key issues in the industry and gain knowledge on important business practices.

What Will Your Learn:
Key topics covered in this webinar with GroupM’s Rob Norman include:

  • Video and the trends across screens (including Linear TV, Social, Online, etc)
  • User experience and how that has changed the media industry as we know it
  • Digital Supply Chain Issues: Fraud and Viewability
  • Ad Tech Tax
  • Ad Avoidance Issue
  • OTT (Over the Top) Video
  • Addressable TV
  • The Purchase Funnel – Did it ever exist?
  • Data Labeling
  • GDPR

About The Webinar Series Leader:
Rob Norman is the Global Chief Digital Officer of GroupM. He’s also a Director of BBC Global News and a Governor of The Center or the Digital Future at USC. A 30-year veteran, Rob’s personal goal is to remain relevant and to use the experience of the old and combine it with knowledge of the new to create value for clients.

 

Louis Jones enables the 4A’s Media & Data Practice to amplify its members’ collective voice with various partners and suppliers. He oversees the 4A’s media committees/ task forces, and serves as liaison with industry associations to lead efforts that address industry-wide issues like brand safety & cross-media measurement.

 


 

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1. 8 Tech Themes to Inspire Advertisers in 2018 – and beyond

Nobody wants to say it, but despite all the talk of transformation, we’ve changed essentially nothing in marketing. We’ve taken old world techniques and adapted them minimally to work best for today.
We need to wake up, be bold and use the power of innovation to explore new opportunities and possibilities that can leapfrog our competitors. Above all we need toremember that it’s about the people, not the technology.
In this webinar, Tom seeks to boldly provoke debate to inspire better thinking and drive ambition for better work in the future around 8 themes.
What Will Your Learn:

  • 8 Themes to inspire better work in the future.
  • A way to think about change in context
  • A framework to drive more ambition in Advertising,
  • Historical context for our moment in time
  • Clarity to what seems complex in the changing world

About The Webinar Leader:
Tom Goodwin is the EVP of Innovation at Zenith Media, USA, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible. An industry provocateur and commentator on the future of marketing, business and digital transformation , he’s a frequent writer for the Guardian, TechCrunch, MediaPost, Forbes , GQ, Ad Age, Wired, Quartz, Ad Week, Inc, the World Economic Forum, Digiday and more. Tom has been commissioned to write a book “ Digital Darwinism”, out in early 2018 and features regularly as a weekly feature on the TV channel i24 News. Voted the #1 Voice in Marketing Globally by LinkedIn (with over 390,000 followers) and the number 2 people in Advertising to follow by Fast Company.Tom is a keynote speaker around the world at advertising, marketing and business conferences, with appearances in China, Turkey, Australia, Brazil, India, Spain, Portugal and the UK in the last 12 months alone. He is a board member of Wharton Future of Advertising’s program, as well the American Association of Advertising Agencies Creative Technology committee and sits on the Global Huawei Key Opinion leaders program.


2. The Key Consumer Trends Set to Impact 2018

With and in-depth understanding of shifting consumer attitudes and behaviors, your agency’s strategy will thrive. Using insights on how today’s consumer thinks, feels and acts, Mintel looks to the year ahead and identifies four influential consumer trends set to impact the US and Canadian markets. By analyzing key changes across culture, society, brands and markets, this session gives you an in-depth understanding of what these trends mean for agencies in the year ahead.

What Will Your Learn:

  • Real life observations to support each 2018 trend
  • How 2018 trends apply to various industries, ranging from finance to retail, CPG, media and more
  • What agency strategies need to incorporate to reach the consumer in 2018

About The Webinar Series Leader:
Stacy Bingle is a Consumer Trends Consultant at Mintel. She joined the company in 2013, bringing with her an exciting blend of CPG, agency and marketing experience. Stacy’s time is spent traveling the Americas engaging global clients – from media and agency companies to CPG, beauty and financial services brands – in meaningful discussions around the consumer trends that will propel their businesses forward. A fascination with the dynamic ways consumers think, act and interact motivates Stacy to search the world, observe how trends play out, and continue to hone her market savvy.


3. Harness the Power of 60% of U.S. Consumers in the Heartland in 2018

The New Heartland, made up of the Midwest, Southwest and most of the Southeast, is home to 60% of U.S. consumers. Often overlooked and underserved by marketers on the coasts, this group is very loyal to the brands they love.
More than a geography, the New Heartland is a cultural segment bound together by a common set of core values and lifestyle touchpoints. The presidential election is a reminder of the power of this group, and brands that take the time to build relationships with the New Heartland have a great opportunity for long-term advocates.
What You Will Learn:

  • Why the New Heartland is a cultural segment
  • How core values and lifestyle touchpoints play a role in buying behavior
  • How to identify New Heartland trends
  • How to outline practical ways to build brands and connect with the New Heartland consumer

About the Webinar Leader:
Paul Jankowski is the Founder/President at Nashville-based New Heartland Group, a brand strategy/consumer engagement agency that helps brands connect with the 60% of consumers living in the New Heartland (Midwest, Southwest, Southeast). Paul is the author of Speak American Too: Your Guide to Building Powerful Brands in the New Heartland, and has been a Forbes contributor for several years. He has served as CMO for Elvis Presley Enterprises and held senior marketing positions with SFX/Live Nation, Gibson Guitar Corp., MCA and SBK Records.


4. 6 Technology Trends Shaping the Future of Consumer Behavior

New platforms, new channels, new technologies and new forms of communication are emerging at an exponential rate. Today, innovation happens in months, not years — which means every industry is impacted by the exponential rate of disruption and the technology that enables it. As we prepare for 2018, let’s look at some macro trends that are shaping consumer behavior and impacting businesses worldwide.
What Will Your Learn:

  • 6 technology trends that are shaping the future of consumer behavior
  • Research, data, insights and historical context shaping these trends
  • The startups and use cases that are using these technologies to disrupt industries

About The Webinar Series Leader:
Avi Savar is the Managing Partner and CEO of Dreamit, a top global accelerator and early stage investment fund. Prior to Dreamit, he was founder and CEO of Big Fuel, a global digital agency. Avi started Big Fuel in 2004 and grew it to over 120 employees with clients that included Walmart, Budweiser, GM, Samsung, Ally Bank, Bridgestone, AFLAC, T-Mobile, Carnival Cruises and more. In June 2011, he led Big Fuel to a successful acquisition by French media giant Publicis Groupe, giving Big Fuel a global footprint. Avi speak and consult globally on trends in digital media, disruptive technologies and corporate innovation. Additionally, he is a contributing editor for Inc., and the author of Content to Commerce (published by Wiley). He’s an active advisor and investor in several media and technology companies and currently serves on the digital advisory board of American Express.


5. 10 Important Key Topics for Media Agencies to Take Notice of in 2018

GroupM’s Rob Norman and the 4A’s Louis Jones discuss the current challenges facing the media industry, how Rob thinks agencies need to think about them, and their widespread implications. They also discuss several key issues to keep an eye out for in 2018 including Addressable TV, Ad Avoidance, Native, and much more. You will walk away with a fresh perspective on key issues in the industry and gain knowledge on important business practices.
What Will Your Learn:
Key topics covered in this webinar with GroupM’s Rob Norman include:

  • Video and the trends across screens (including Linear TV, Social, Online, etc)
  • User experience and how that has changed the media industry as we know it
  • Digital Supply Chain Issues: Fraud and Viewability
  • Ad Tech Tax
  • Ad Avoidance Issue
  • OTT (Over the Top) Video
  • Addressable TV
  • The Purchase Funnel – Did it ever exist?
  • Data Labeling
  • GDPR

About The Webinar Series Leader:
Rob Norman is the Global Chief Digital Officer of GroupM. He’s also a Director of BBC Global News and a Governor of The Center or the Digital Future at USC. A 30-year veteran, Rob’s personal goal is to remain relevant and to use the experience of the old and combine it with knowledge of the new to create value for clients.
 
Louis Jones enables the 4A’s Media & Data Practice to amplify its members’ collective voice with various partners and suppliers. He oversees the 4A’s media committees/ task forces, and serves as liaison with industry associations to lead efforts that address industry-wide issues like brand safety & cross-media measurement.