The Strategic Thinking workshop teaches a methodology for developing and evaluating ideas that deliver specific business goals. It defines a process for how to think strategically about the client’s objectives, devise and evaluate alternatives, make hard choices, and align tactics. It’s also an update on some of the latest strategy models being applied in business today.
WHAT YOU WILL LEARN
- The differences between business, marketing and creative strategies
- Helpful models and frameworks to use when developing strategy
- Fuel for thought: case studies in great creative brief design and their inspired outcomes
- Quick and easy methods for getting your brain into a strategic state of mind
- The real purpose of a brief and your role in championing it through the creative process
- Hands-on experience writing a creative brief
This workshop is designed to be highly participatory, with frequent individual and group exercises conducted throughout the session. We can customize the content to your specific needs based on your agency’s business model and clients. We often blend in modules from our other workshops to provide deeper learning in complementary subjects such as creative thinking. It’s available as a half-day workshop or we can expand the session to a full day and include exercises designed to develop real-life strategic recommendations for your clients.
The workshop is for account managers and anyone else in the agency who is new to strategy development and wants to further develop their strategic thinking skills. The content is appropriate for beginner to intermediate levels of experience.
WORKSHOP PRICING + LOGISTICS
If you’re interested in purchasing this workshop for your agency, please complete this request form and someone from the 4A’s Learning & Development Team will schedule a kick off call to discuss your needs and confirm pricing.
Note: No out-of-pocket expenses (such as meals, travel, hotel, printed materials, facility space if required, etc.) are included in the workshop fee. Those costs will be billed by the facilitator to agency separately.
ABOUT GARY DUKE
Gary Duke is Partner & Chief Talent Officer at Wild Blue Yonder, where he designs and leads training programs for creative companies looking to enhance the leadership, creative thinking, and strategic and communication skills of their employees. He applies more than 25 years of ad agency and client-side experience to every training session, infusing learning theory with practical real-world knowledge. Gary works with many of the industry’s top global agencies — including Havas Worldwide, JWT, Leo Burnett, Ogilvy, Publicis, Razorfish and Y&R — as well as some of the world’s leading consumer brands.
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