The campaign brief is the cornerstone of any customer-centric B2B or B2C marketing effort. It’s where the marketing objective, target audience, customer insight, messaging, metrics and channel approach come together in one key document that everyone will read and that will keep them on track. But let’s be honest: writing a brief isn’t easy! And writing a brief (pun intended) is even harder.
This workshop will provide participants with the tools and “know how” to immediately improve their brief writing skills, resulting in briefs that are clear, insight-driven and succinct.


The foundational components of building a motivating, engaging Brief Story that will deliver results including:

  • How key aspects of strategic marketing planning feed into the campaign brief
  • How to articulate product benefits and reasons to believe
  • How a develop an effective channel plan
  • How to identify a weak brief…and how to strengthen it
  • How to self-evaluate your brief and diagnose issues
  • How to put brief tools into practice, via hands-on practice and feedback

This full-day interactive training, provides an attention-holding balance of lecture, collaborative work, individual exercises and continuous interactivity, ensuring participants walk away energized and with tools and templates they can immediately apply to their day-to-day.


If you’re interested in purchasing this workshop for your agency, please complete this request form and someone from the 4A’s Learning & Development Team will schedule a kick off call to discuss your needs and confirm pricing.
Note: No out-of-pocket expenses (such as meals, travel, hotel, printed materials, facility space if required, etc.) are included in the workshop fee. Those costs will be billed by the facilitator to agency separately. 


Noetic Consultants is a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams. We provide fresh perspectives and intelligent thinking to help you achieve your goals. We are distinct in our approach because we are culturally aware of and adaptable to your organization. We are highly adept at creating clarity where it is lacking, and act as a catalyst for your team to realize important results.


You must be logged in to purchase publications.