SELL MORE WORK. WIN MORE BUSINESS

If you want to sell more work and win more new business pitches, you’ll need to avoid committing the Five Deadly Sins of Presenting: Blurting, Ad Whispering, Wanderlust, Telepathy and Impalement. In this two-day workshop, veteran global creative director Kerry Feuerman will show you how. You’ll learn how to overcome nervousness, engage an audience, build trust quickly, and present ideas clearly, concisely, and convincingly. Kerry has sold over a billion dollars worth of work around the world for agencies like TBWAChiatDay, Fallon and The Martin Agency. His real-world approach goes far beyond typical presentation skills training. This is a crash course in what it takes to go from presenting to producing.

LEARN, PRACTICE, REPEAT

Kerry’s personal stories of presentation victories and disasters are something every advertising person can relate to and learn from. He’ll teach you how to setup the work in business terms, bring it to life and then defend it against a barrage of tough question. Each person makes four presentations over the course of two days to a group of nine peers. You’ll receive feedback from the group and insights from Kerry. It’s a hand-on, stand-and-deliver, come-out-better, presentation-a-thon.

THE COST OF NOT SELLING WORK

When agencies don’t sell creative work they pay for it in three ways: money, morale and relationship. Reconcepting is expensive. Low morale costs agencies talent. And for every round of work that goes down in flames, the relationship with your client takes another hit. You know where that ends up.

WHAT YOU WILL LEARN

How to:

  • Prepare for a creative presentation or pitch
  • Engage an audience
  • Frame the work in business terms
  • Present work clearly and concisely
  • Bring the work to life
  • Build trust
  • Defend and protect the work
  • And much more
WORKSHOP STRUCTURE

This is a two-day workshop for up to 10 people. By booking through 4A’s agencies will get a bonus third day at no additional cost. Use it anyway you like: more presentation practice, phone presenting, team presenting, etc.
Day 1: Leveraging your own presentation style. Overcoming nervousness. Focusing the message. (Make two presentations. Receive feedback).
Day 2: Creating a strong setup for the work. Storytelling. Anticipating questions from the audience. Why trust matters. Defending the work. (Make two presentations. Receive feedback).
Day 3 (BONUS for 4A’s Members Only): Agency’s choice of: more presenting practice, phone presentations, team presenting and handoffs, and more.

WORKSHOP PRICING + LOGISTICS

If you’re interested in purchasing this workshop for your agency, please complete this request form and someone from the 4A’s Learning & Development Team will schedule a kick off call to discuss your needs and confirm pricing.
Note: No out-of-pocket expenses (such as meals, travel, hotel, printed materials, facility space if required, etc.) are included in the workshop fee. Those costs will be billed by the facilitator to agency separately. 

ABOUT KERRY FEUERMAN

Kerry Feuerman began his advertising career as a copywriter in Richmond, Virginia, where he eventually worked his way up to Partner/Vice Chairman of The Martin Agency. At Martin Kerry ran several accounts, including Mercedes-Benz, Seiko, Wrangler and Saab, and was a key member of the agency’s new business team. He left Martin in 2006 to become creative director of Fallon. After a few winters in Minneapolis Kerry was drawn to the sunshine of southern California, becoming global creative director for Infiniti automobiles at TBWAChiatDay.
In his 30 years as a CD Kerry presented to clients around the world, selling over a billion dollars worth of work running in 40 countries. His work has appeared in the industry’s most prestigious award shows, including CA, One Show, Clios, Kelly Awards and Cannes. In 2015 Kerry founded Last Hurdle, a training consultancy that teaches creative people, account managers and planners how to sell and protect creative work. He currently conducts workshops throughout the United States and Canada.

Have questions about this workshop?

Contact Joyce Glenn at 212-850-0742 or jglenn@aaaa.org.

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