iProspect repositions globally as full-service media agency

The agency unveiled its go-to-market after merging with Vizeum in November.

iProspect is getting a big boost under Dentsu’s new strategy to consolidate from 160 brands to six globally.

The agency unveiled its new positioning on Tuesday as an end-to-end global media shop that combines the best of performance marketing with brand building.

The new agency, which will have 8,000 employees in 93 markets, is the result of iProspect’s global merger with Vizeum in November, in which Dentsu sunsetted the Vizeum brand globally.

“When we talk about performance marketing and brand building, it’s one ecosystem,” said Peter Huijboom, global CEO for media and global clients at Dentsu International. “Increasingly, we have been bringing these teams together on behalf of our clients.”

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