The Reputation Council Report

In its annual report, Ipsos surveys communications leaders from around the world to identify current trends in corporate reputation management and how they are responding to a changing communications landscape.

Topics include:

 

  • Increasing demand for meaningful action from companies
  • Purpose-washing vs. genuine commitment to change
  • Actions companies should take to stand out when it comes to sustainability
  • Change in key stakeholders
  • Key factors in successful communications planning
  • Top changes and challenges for corporate communication professionals.