Mark Bachmann of Marcus Thomas examines surefire ways to keep your clients happy.

While highlighting common mistakes that advertisers make with their agencies, Bruno Gralpois explains what can be done to get the most value from these relationships.

This report reveals that 2016 labor billing rates in the advertising industry are generally higher than those in 2014. Findings of this report include industry-wide guidance on market based labor rates.

4A’s Client Audit Guidance recommends that agencies and advertisers collaborative to design effective efficient controls and verification procedures related to significant marketing expenditures. This document is an updated version of the Client Audit Guidance issued in October 2014.

Globality’s Porter Gale participated in the West Region New Business Committee meeting on November 17, at Eleven in San Francisco, to share observations on the agency search process and provide committee members with information related to Globality’s web-based agency search platform (www.globality.com/).

In this webinar, Agency Spotter CEO and Co-Founder Brian Regienczuk shares findings and key learning from Agency Spotter’s Agency Search Trends Report. The presentation was originally delivered at the Q4 meeting of the 4A’s New Business Committee.

The 4A’s will host its 19th annual Strategy Festival in NYC, Oct. 16-18. With this year’s theme of “Big, Bold,Brave,” the festival highlights how planners can separate risk from big ideas to help agencies and clients drive success.

The 4A’s 2016 New Business Activity & Resources Survey Report provides members with relevant new business related benchmarks and information.

Lindsay, Stonne & Briggs has hired Shelley DauSchmidt as an Account Supervisor

The 4A’s Board of Directors has adopted a new 4A’s position paper, developed by the 4A’s Finance Committees, “Best Practice Guidance | Agency Compensation: Market-Based Labor Rates.”

4A’s Research is pleased to announce a new Borrell database, BLAST (Borrell’s Local Ad Spending Tracker).

ACCOUNT SUPERVISOR, B2B Job Description Summary: The Account Supervisor builds, manages and executes campaigns that include traditional and digital solutions. The projects are complex and need a strategic thinker, organizer, taskmaster and effective communicator who will go above and beyond to make a mark on the industry.   Responsibilities: Build strong and lasting client relationships […]