Mark Bachmann of Marcus Thomas examines surefire ways to keep your clients happy.
While highlighting common mistakes that advertisers make with their agencies, Bruno Gralpois explains what can be done to get the most value from these relationships.
This report reveals that 2016 labor billing rates in the advertising industry are generally higher than those in 2014. Findings of this report include industry-wide guidance on market based labor rates.
4A’s Client Audit Guidance recommends that agencies and advertisers collaborative to design effective efficient controls and verification procedures related to significant marketing expenditures. This document is an updated version of the Client Audit Guidance issued in October 2014.
Globality’s Porter Gale participated in the West Region New Business Committee meeting on November 17, at Eleven in San Francisco, to share observations on the agency search process and provide committee members with information related to Globality’s web-based agency search platform (www.globality.com/).
In this webinar, Agency Spotter CEO and Co-Founder Brian Regienczuk shares findings and key learning from Agency Spotter’s Agency Search Trends Report. The presentation was originally delivered at the Q4 meeting of the 4A’s New Business Committee.
Bruno Gralpois explores ways to stop the endless cycle of short lived relationships and account reviews. Here are four vows you should commit to that will ensure a lasting partnership.
The 4A’s will host its 19th annual Strategy Festival in NYC, Oct. 16-18. With this year’s theme of “Big, Bold,Brave,” the festival highlights how planners can separate risk from big ideas to help agencies and clients drive success.
Learn how the account manager role has changed and become more powerful than ever in this article from Advertising Age.
The 4A’s 2016 New Business Activity & Resources Survey Report provides members with relevant new business related benchmarks and information.
Lindsay, Stonne & Briggs has hired Shelley DauSchmidt as an Account Supervisor
The 4A’s Board of Directors has adopted a new 4A’s position paper, developed by the 4A’s Finance Committees, “Best Practice Guidance | Agency Compensation: Market-Based Labor Rates.”