The CMO Lifecycle | Tenure Analysis and New Business Opportunities

Research Services

Winmo reports CMO tenure trends and what it means for ad agencies in this exclusive access for 4A’s members.

Project-by-Project Do’s & Don’ts | Agency Best Practice Guidance

The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.

How to Keep Clients in an Industry Known for Turnover

Research Services

Mark Bachmann, Partner and CCO, Marcus Thomas, discusses the swing towards project work and the landscape where clients are less loyal to agencies, outlining tips to create a happy client-agency relationship. 

4A’s Releases Agency Hourly Labor Billing Rate Report

Marketing & Communications

This report reveals that 2016 labor billing rates in the advertising industry are generally higher than those in 2014. Findings of this report include industry-wide guidance on market based labor rates.

4A’s MSA Guidance: Client Audit Guidance

4A’s Client Audit Guidance recommends that agencies and advertisers collaborative to design effective efficient controls and verification procedures related to significant marketing expenditures. This document is an updated version of the Client Audit Guidance issued in October 2014.

Globality Webinar with Porter Gale (Q4 Western New Business Committee)

Globality’s Porter Gale participated in the West Region New Business Committee meeting on November 17, at Eleven in San Francisco, to share observations on the agency search process and provide committee members with information related to Globality’s web-based agency search platform (www.globality.com/).

Webinar: Q4 New Business Committee – Webinar with Agency Spotter Co-Founder Brian Regienczuk

In this webinar, Agency Spotter CEO and Co-Founder Brian Regienczuk shares findings and key learning from Agency Spotter’s Agency Search Trends Report. The presentation was originally delivered at the Q4 meeting of the 4A’s New Business Committee.

4A’s Hosts 19th Annual Strategy Festival Celebrating Bold Ideas and Strategic Excellence

Marketing & Communications

The 4A’s will host its 19th annual Strategy Festival in NYC, Oct. 16-18. With this year’s theme of “Big, Bold,Brave,” the festival highlights how planners can separate risk from big ideas to help agencies and clients drive success.

New Business Activity and Resources Survey Report

The 4A’s 2016 New Business Activity & Resources Survey Report provides members with relevant new business related benchmarks and information.

Shelley DauSchmidt Joins Lindsay Stone & Briggs Account Management Team

4A's Member

Lindsay, Stonne & Briggs has hired Shelley DauSchmidt as an Account Supervisor

4A’s Position Paper on Agency Compensation

The 4A’s Board of Directors has adopted a new 4A’s position paper, developed by the 4A’s Finance Committees, “Best Practice Guidance | Agency Compensation: Market-Based Labor Rates.”

Announcing Borrell’s Local Ad Spending Tracker (BLAST) from 4A’s Research Services

Marketing & Communications

4A’s Research is pleased to announce a new Borrell database, BLAST (Borrell’s Local Ad Spending Tracker).