AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.
Winmo reports CMO tenure trends and what it means for ad agencies in this exclusive access for 4A’s members.
Kantar discusses media and digital predictions for 2019.
Think with Google highlights five ways agencies and marketers can use surveys to inform their next business decisions.
Hubspot provides a guide to writing the great creative brief for ad agencies.
Facebook IQ shares a hypothesis-driven insights approach that will help marketers better process and use data to inform their marketing decisions and write a stellar creative brief.
This is a collection of links to offbeat tools and blogs for and by planners and strategists.
More than 300 of the sharpest strategists in the ad business gathered in New York last week for the 20th annual 4A’s Strategy Festival, which was themed “Data + Humanity: Planning Redefined.” Learn more and download the full report here.
Globality’s Porter Gale participated in the West Region New Business Committee meeting on November 17, at Eleven in San Francisco, to share observations on the agency search process and provide committee members with information related to Globality’s web-based agency search platform (www.globality.com/).
The Wall Street Journal reports the publisher is moving to an ad-free subscription model. This is a valuable read for 4A’s Members, as ad blocking continues to be a major concern for the industry.
In this webinar, Agency Spotter CEO and Co-Founder Brian Regienczuk shares findings and key learning from Agency Spotter’s Agency Search Trends Report. The presentation was originally delivered at the Q4 meeting of the 4A’s New Business Committee.
Crispin Porter + Bogusky (CP+B) Boulder, Starcom and Olson Engage Chicago are presented with the Grand Prix for Kraft Macaroni & Cheese – “Blind Taste Test” Mollie Rosen, EVP, Agency Relations and Membership, 4A’s and Sarah Watson, Global and NY Chief Strategy Officer, BBH New York wrap-up and close StratFest 2016. All of the day’s […]