Using Data to Inspire Creative Briefs

Research Services

Facebook IQ shares a hypothesis-driven insights approach that will help marketers better process and use data to inform their marketing decisions and write a stellar creative brief.

13 Questions to Help You Write a Compelling Creative Brief in 2018

Research Services

Hubspot provides a guide to writing the great creative brief for ad agencies.

When Planning and Experience Collide

Research Services

Jaime Klein Daley, EVP Strategy & Insights at Possible argues that planning and user experience need to work together to build brands.

Better Creative Briefs

Research Services

The ANA provides guidance for developing creative briefs and optimizing the briefing process for both agencies and clients.

Planning is dead. Long live brand planning

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Leslie Bielby, Hill Holliday’s chief strategy officer, makes the case that planning is as critical as ever, but the discipline must continue to evolve and to teach more diverse skills.

4A’s Stratfest Report 2017

More than 300 of the sharpest strategists in the ad business gathered in New York last week for the 20th annual 4A’s Strategy Festival, which was themed “Data + Humanity: Planning Redefined.” Learn more and download the full report here.

Strategy Skills for the Future

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The APG in the UK interviewed 25 strategy leaders and surveyed the APG community asking what are the most valued skills for the future. You can review the research findings here.

Plannersphere

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Plannersphere is a wiki for all things relating to account planning, strategy, and insight.

Planning Tools & Hacks

Research Services

This is a collection of links to offbeat tools and blogs for and by planners and strategists.

What Makes a Great Digital Marketing Brief?

Research Services

Agency Spotter asked three agency thought leaders to outline the top things they look for in a digital marketing brief and what to avoid.

Globality Webinar with Porter Gale (Q4 Western New Business Committee)

Globality’s Porter Gale participated in the West Region New Business Committee meeting on November 17, at Eleven in San Francisco, to share observations on the agency search process and provide committee members with information related to Globality’s web-based agency search platform (www.globality.com/).

The Atlantic Moves Against Ad Blockers

Digital Technologies

The Wall Street Journal reports the publisher is moving to an ad-free subscription model. This is a valuable read for 4A’s Members, as ad blocking continues to be a major concern for the industry.