The CMO Lifecycle | Tenure Analysis and New Business Opportunities

Research Services

Winmo reports CMO tenure trends and what it means for ad agencies in this exclusive access for 4A’s members.

Media Predictions 2019

Kantar discusses media and digital predictions for 2019.

Mirror/Mirror: Women’s Reflections on Beauty, Age, and Media

Research Services

AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.

Four Steps to Finding a True Human Insight About Your Audience

Third Party Content

Think with Google shares four steps you can take to find genuine human insights and shape your audience strategy.

5 Ways You Can Use Surveys to Make Smarter Business Decisions

Third Party Content

Think with Google highlights five ways agencies and marketers can use surveys to inform their next business decisions.

13 Questions to Help You Write a Compelling Creative Brief in 2018

Research Services

Hubspot provides a guide to writing the great creative brief for ad agencies.

Using Data to Inspire Creative Briefs

Research Services

Facebook IQ shares a hypothesis-driven insights approach that will help marketers better process and use data to inform their marketing decisions and write a stellar creative brief.

Planning Tools & Hacks

Research Services

This is a collection of links to offbeat tools and blogs for and by planners and strategists.

4A’s Stratfest Report 2017

More than 300 of the sharpest strategists in the ad business gathered in New York last week for the 20th annual 4A’s Strategy Festival, which was themed “Data + Humanity: Planning Redefined.” Learn more and download the full report here.

Strategy Skills for the Future

Research Services

The APG in the UK interviewed 25 strategy leaders and surveyed the APG community asking what are the most valued skills for the future. You can review the research findings here.

Globality Webinar with Porter Gale (Q4 Western New Business Committee)

Globality’s Porter Gale participated in the West Region New Business Committee meeting on November 17, at Eleven in San Francisco, to share observations on the agency search process and provide committee members with information related to Globality’s web-based agency search platform (www.globality.com/).

The Atlantic Moves Against Ad Blockers

Digital Technologies

The Wall Street Journal reports the publisher is moving to an ad-free subscription model. This is a valuable read for 4A’s Members, as ad blocking continues to be a major concern for the industry.