“Activating New Pricing Strategies Starting Tomorrow” |

On Tuesday, July 14th from 3 pm – 4:30 pm the 4A’s hosted a virtual finance committee meeting with Guest Speaker Tim Williams from Ignition Consulting Group.  Previously, Tim was a speaker at the 2019 MPF events where he presented progressive pricing approaches for agencies. The 4A’s is happy to bring to you part 2 of that […]

Local Agency Launches Campaign to “Stop the Strain” on Hospitals and Workers

To help reduce the growing strain on U.S. health systems and workers, Lewis Communications today launched a nationwide public awareness campaign and pledge to urge all Americans to stay at home and “Act Contagious.”

4A’s Stratfest Report 2017

More than 300 of the sharpest strategists in the ad business gathered in New York last week for the 20th annual 4A’s Strategy Festival, which was themed “Data + Humanity: Planning Redefined.” Learn more and download the full report here.

Globality Webinar with Porter Gale (Q4 Western New Business Committee) |

Globality’s Porter Gale participated in the West Region New Business Committee meeting on November 17, at Eleven in San Francisco, to share observations on the agency search process and provide committee members with information related to Globality’s web-based agency search platform (www.globality.com/).

The Atlantic Moves Against Ad Blockers

The Wall Street Journal reports the publisher is moving to an ad-free subscription model. This is a valuable read for 4A’s Members, as ad blocking continues to be a major concern for the industry.

Webinar: Q4 New Business Committee – Webinar with Agency Spotter Co-Founder Brian Regienczuk |

In this webinar, Agency Spotter CEO and Co-Founder Brian Regienczuk shares findings and key learning from Agency Spotter’s Agency Search Trends Report. The presentation was originally delivered at the Q4 meeting of the 4A’s New Business Committee.

Jay Chiat Grand Prix Presentation/Wrap-Up/Close |

Crispin Porter + Bogusky (CP+B) Boulder, Starcom and Olson Engage Chicago are presented with the Grand Prix for Kraft Macaroni & Cheese – “Blind Taste Test” Mollie Rosen, EVP, Agency Relations and Membership, 4A’s and Sarah Watson, Global and NY Chief Strategy Officer, BBH New York wrap-up and close StratFest 2016. All of the day’s […]

Outside In: VaynerMedia CEO Gary Vaynerchuk in Conversation with Mashable’s Kerry Flynn |

Kerry Flynn, Business Reporter, Mashable interviews Gary Vaynerchuk, CEO, VaynerMedia on Day 2 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

“But what is the Internet?”From Virginia Heffernan |

Virginia Heffernan, Journalist and Author “Magic and Loss” presents “But what is the Internet?” on Day 2 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Jay Chiat Case Study Presentation: Regional Strategy “Taking Back New York” |

Jay Chiat Regional Strategy Gold Winners, BBH New York present case study for Seamless “Taking Back New York” on Day 2 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Pick of the Litter Presentation From Zorayma Guevara |

Jamie Power, Managing Partner, Modi Media presents “Bringing the Power of Data to Television” on Day 2 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Bringing the Power of Data to Television from Jamie Power |

Jamie Power, Managing Partner, Modi Media presents “Bringing the Power of Data to Television” on Day 2 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.