Winmo reports CMO tenure trends and what it means for ad agencies in this exclusive access for 4A’s members.
Kantar discusses media and digital predictions for 2019.
AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.
Think with Google shares four steps you can take to find genuine human insights and shape your audience strategy.
Think with Google highlights five ways agencies and marketers can use surveys to inform their next business decisions.
Hubspot provides a guide to writing the great creative brief for ad agencies.
Facebook IQ shares a hypothesis-driven insights approach that will help marketers better process and use data to inform their marketing decisions and write a stellar creative brief.
This is a collection of links to offbeat tools and blogs for and by planners and strategists.
Leslie Bielby, Hill Holliday’s chief strategy officer, makes the case that planning is as critical as ever, but the discipline must continue to evolve and to teach more diverse skills.
More than 300 of the sharpest strategists in the ad business gathered in New York last week for the 20th annual 4A’s Strategy Festival, which was themed “Data + Humanity: Planning Redefined.” Learn more and download the full report here.
The APG in the UK interviewed 25 strategy leaders and surveyed the APG community asking what are the most valued skills for the future. You can review the research findings here.
Globality’s Porter Gale participated in the West Region New Business Committee meeting on November 17, at Eleven in San Francisco, to share observations on the agency search process and provide committee members with information related to Globality’s web-based agency search platform (www.globality.com/).