13 Questions to Help You Write a Compelling Creative Brief in 2018

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Hubspot provides a guide to writing the great creative brief for ad agencies.

When Planning and Experience Collide

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Jaime Klein Daley, EVP Strategy & Insights at Possible argues that planning and user experience need to work together to build brands.

Better Creative Briefs

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The ANA provides guidance for developing creative briefs and optimizing the briefing process for both agencies and clients.

Planning is dead. Long live brand planning

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Leslie Bielby, Hill Holliday’s chief strategy officer, makes the case that planning is as critical as ever, but the discipline must continue to evolve and to teach more diverse skills.

4A’s Stratfest Report 2017

More than 300 of the sharpest strategists in the ad business gathered in New York last week for the 20th annual 4A’s Strategy Festival, which was themed “Data + Humanity: Planning Redefined.” Learn more and download the full report here.

Strategy Skills for the Future

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The APG in the UK interviewed 25 strategy leaders and surveyed the APG community asking what are the most valued skills for the future. You can review the research findings here.

WFA Survey of Client Briefing Process

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The World Federation of Advertisers (WFA) survey found that advertisers feel their briefing process has improved, but agencies don’t agree. Agencies say there needs to be improvement in quality, alignment, clarity and timing.

Plannersphere

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Plannersphere is a wiki for all things relating to account planning, strategy, and insight.

Planning Tools & Hacks

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This is a collection of links to offbeat tools and blogs for and by planners and strategists.

Planners and account handlers, here’s a little feedback on feeding back

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A strategist weighs in on the creative development process and when it’s appropriate for planners and account people to provide feedback.

The Brief: How to Resurrect the Perfect Style

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Daniel Ward-Murphy, Strategy Director at Salad Creatives, outlines the elements of a good brief.

Rethinking the Role of the Strategist

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Debi Blizard, a senior strategist at Sylvain Labs, says the strategist can no longer rely just on insights from research, anthropology and culture, but now must be a futurist too.