Global Intelligence Q4 2018

Research Services

Zenith has released its Q4 2018 issue of Global Intelligence with data and insights on the global advertising market. Topics include global ad spend growth by region and medium, spotlight on Singapore, marketing tech issues, focus on the automotive category, shoppable content, and digital channels.

Media Predictions 2019

Kantar discusses media and digital predictions for 2019.

Insights from 4A’s Research | AI: Your Next Creative Partner

Research Services

Stacie Calabrese, Manager, 4A’s Research, outlines how agencies use AI to enhance output and make innovative campaigns.

Blockchain Technology: The Marketing Value of Digital Permanence

This whitepaper, part of the 4A’s Digital Horizons Series, explores the reasons why blockchain technology — the innovation behind the Bitcoin cryptocurrency protocol — will have greater impact on the communications and marketing trade within the next five to ten years than social media did from 1995 to 2005.

Virtual Reality for the Holidays at Firstborn

4A's Member

Behind the making of an agency’s virtual reality holiday card

How VR and AR Will Reshape Media

Learning & Development

If creative shops can’t keep up with the changes, then publishers like The New York Times, Condé Nast and Disney will fill the void.

CreateTech 2016 Conference Wrap-up With Chick Foxgrover

Chick Foxgrover, Chief Digital Officer at the 4A’s wraps-up CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Experience Design & The Future of Advertising Panel Moderated by Piers Fawkes

Piers Fawkes, Founder of PSFK moderated the “Experience Design & The Future of Advertising” panel on day 2 of CreateTech 2016. Panelists: Torsten Gross, Executive Planning Director, JWT Adriana Krasniansky, Senior Researcher, PSFK Billie Whitehouse, Co-Founder, Wearables Experiments Christopher Tai, VP, Director of Technology, Deutsch All of the day’s sessions can be viewed on our […]

The Importance of Design Systems by Rachel Been

Rachel Been, Art Director/Lead Designer, Google Marketing Team presented “The Importance of Design Systems” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

The New Breed of Brand Intelligence By Kim Dunbar and Marc Blanchard

Kim Dunbar, Digital Agency Lead, IBM Watson Partner Program and Marc Blanchard, Global Head of Experience Design, Havas Worldwide presented “The New Breed of Brand Intelligence” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

The Future is Connected by Design By Chloe Gottlieb and Mike Rigby

Chloe Gottlieb, EVP, Executive Creative Director US, R/GA and Mike Rigby, VP, ECD Business Transformation, R/GA New York presented “The Future is Connected by Design” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Experiments in the Wild Panel Moderated by Angela Fung

Angela Fung, Executive Director of Digital Production at Ogilvy & Mather moderated the “Experiments in the Wild” panel on day 2 of CreateTech 2016. Panelists: Jason Wurtzel, Executive Director of Technology, Ogilvy & Mather Joe Laquinte, Creative Technologist, Ogilvy & Mather Freddie Bologno, Mobile Product & Messaging Manager, Do Something Matthieu Lorrain, Creative innovation Lead, […]