CES is the New Year celebration for followers of technology trends and predictions of consumer behavior. The expansive trade show provides a more comprehensive view into the ways technology is integrated into society, from visions of smart cities and the future of digital transformation of business, to how the government is involved in promoting and […]
The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.
Pixalate updates programmatic buyers and sellers on the latest trends around the IAB Tech Lab’s app-ads.txt and ad.txt initiatives.
Learn how you can benefit from artificial intelligence (AI), explore what AI is, how it works, and why it’s become essential to your job role in this report from Intouch Solutions and the Digital Health Coalition.
MediaSense surveyed senior marketers and interviewed industry leaders around the globe to learn how they are preparing for the future media ecosystem.
The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.
Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!
Stacie Calabrese, Manager, 4A’s Research, outlines how agencies use AI to enhance output and make innovative campaigns.
This whitepaper, part of the 4A’s Digital Horizons Series, explores the reasons why blockchain technology — the innovation behind the Bitcoin cryptocurrency protocol — will have greater impact on the communications and marketing trade within the next five to ten years than social media did from 1995 to 2005.
Behind the making of an agency’s virtual reality holiday card
If creative shops can’t keep up with the changes, then publishers like The New York Times, Condé Nast and Disney will fill the void.
Chick Foxgrover, Chief Digital Officer at the 4A’s wraps-up CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.