Deloitte analyzes and guides CIOs through nine trends, strategies, and technologies that will drive new plans over next year.
The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.
This webinar was presented by Facebook’s Caitlin Chittom and Matt Barbarasch to the 4A’s Mid-Sized Agency Media Directors Committee. It was designed to give 4A’s media agencies all the information they need to run successful campaigns across the Facebook family of apps. This webinar went over the most important factors for campaign success, and walked […]
Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!
Stacie Calabrese, Manager, 4A’s Research, outlines how agencies use AI to enhance output and make innovative campaigns.
SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.
360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned exploring and executing voice.
Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.
Wunderman has introduced Future Ready as a call to action for business and marketing leaders to act now in order to prepare their businesses for the future.
In this report, Chick Foxgrover, 4A’s EVP of creative technologies and innovation, shares his perspective on this year’s CES conference — including key take-aways for agencies, insights on voice technology, VR, smart homes, and more.
This whitepaper, part of the 4A’s Digital Horizons Series, explores the reasons why blockchain technology — the innovation behind the Bitcoin cryptocurrency protocol — will have greater impact on the communications and marketing trade within the next five to ten years than social media did from 1995 to 2005.
The 4A’s Digital Horizons Series explores the current and near future landscape of digital technology and innovation in the advertising industry. This whitepaper, “Innovation Labs,” provides a fact-based, insider view for those who are considering the best path forward for their own innovation efforts.