2020 Tech Trends Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Tech Trends 2020 |

Research Services

Deloitte analyzes and guides CIOs through seven trends that could disrupt business over the next year.

Facebook’s Structure For Success Webinar for 4A’s Media Agencies |

This webinar was presented by Facebook’s Caitlin Chittom and Matt Barbarasch to the 4A’s Mid-Sized Agency Media Directors Committee.  It was designed to give 4A’s media agencies all the information they need to run successful campaigns across the Facebook family of apps. This webinar went over the most important factors for campaign success, and walked […]

Internet Trends 2019

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

Insights from 4A’s Research | AI: Your Next Creative Partner

Research Services

Stacie Calabrese, Manager, 4A’s Research, outlines how agencies use AI to enhance output and make innovative campaigns.

The SoDA Report | Global Digital Outlook |

Research Services

SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.

Voice Playbook | The Definitive Marketer’s Guide to Voice |

360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned exploring and executing voice.

Organizing Your Agency for Social: Social Media Team Frameworks, Staffing & Future-Proofing

Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.

Study Reveals That Creative Asset Workflow Lags Years Behind Innovations in Media Buying and Negatively Impacts Advertisers, Agencies and Publishers

Third Party Content

This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.

Wunderman Study ‘Future Ready’ Reveals That Despite Greater Access To Marketing Technology, Nearly 7 In 10 Businesses Still Struggle To Achieve Digital Readiness

4A's Member

Wunderman has introduced Future Ready as a call to action for business and marketing leaders to act now in order to prepare their businesses for the future.

4A’s CES Report 2018

In this report, Chick Foxgrover, 4A’s EVP of creative technologies and innovation, shares his perspective on this year’s CES conference — including key take-aways for agencies, insights on voice technology, VR, smart homes, and more.

Blockchain Technology: The Marketing Value of Digital Permanence |

This whitepaper, part of the 4A’s Digital Horizons Series, explores the reasons why blockchain technology — the innovation behind the Bitcoin cryptocurrency protocol — will have greater impact on the communications and marketing trade within the next five to ten years than social media did from 1995 to 2005.