Kantar discusses media and digital predictions for 2019.
Stacie Calabrese, Manager, 4A’s Research, outlines how agencies use AI to enhance output and make innovative campaigns.
SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.
360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned exploring and executing voice.
Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.
This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.
Wunderman has introduced Future Ready as a call to action for business and marketing leaders to act now in order to prepare their businesses for the future.
In this report, Chick Foxgrover, 4A’s EVP of creative technologies and innovation, shares his perspective on this year’s CES conference — including key take-aways for agencies, insights on voice technology, VR, smart homes, and more.
Capgemini and LinkedIn have released a global report on the digital talent gap, an analysis of the demand and supply of talent with specific digital skills and the availability of digital roles across multiple industries.
This whitepaper, part of the 4A’s Digital Horizons Series, explores the reasons why blockchain technology — the innovation behind the Bitcoin cryptocurrency protocol — will have greater impact on the communications and marketing trade within the next five to ten years than social media did from 1995 to 2005.
Adobe Digital Insights reports on digital advertising conditions in the U.S., Europe, and Asia-Pacific.
The 4A’s Digital Horizons Series explores the current and near future landscape of digital technology and innovation in the advertising industry. This whitepaper, “Innovation Labs,” provides a fact-based, insider view for those who are considering the best path forward for their own innovation efforts.