Internet Trends 2019

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

Digital 2019: Global Digital Overview

Research Services

We Are Social and Hootsuite have just published their global digital overview chock full of statistics on Internet, social media, and mobile usage around the globe. World’s most visited websites, growth rates, voice search, content streaming activities, demographics of social media users, mobile apps, and much more are all covered.

Tech Trends 2019

Research Services

Deloitte analyzes and guides CIOs through eight trends that could disrupt business over the next year.

Media Predictions 2019

Kantar discusses media and digital predictions for 2019.

Insights from 4A’s Research | AI: Your Next Creative Partner

Research Services

Stacie Calabrese, Manager, 4A’s Research, outlines how agencies use AI to enhance output and make innovative campaigns.

The SoDA Report | Global Digital Outlook

Research Services

SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.

Voice Playbook | The Definitive Marketer’s Guide to Voice

360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned exploring and executing voice.

Organizing Your Agency for Social: Social Media Team Frameworks, Staffing & Future-Proofing

Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.

Study Reveals That Creative Asset Workflow Lags Years Behind Innovations in Media Buying and Negatively Impacts Advertisers, Agencies and Publishers

Third Party Content

This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.

Wunderman Study ‘Future Ready’ Reveals That Despite Greater Access To Marketing Technology, Nearly 7 In 10 Businesses Still Struggle To Achieve Digital Readiness

4A's Member

Wunderman has introduced Future Ready as a call to action for business and marketing leaders to act now in order to prepare their businesses for the future.

4A’s CES Report 2018

In this report, Chick Foxgrover, 4A’s EVP of creative technologies and innovation, shares his perspective on this year’s CES conference — including key take-aways for agencies, insights on voice technology, VR, smart homes, and more.

The Digital Talent Gap—Are Companies Doing Enough?

Research Services

Capgemini and LinkedIn have released a global report on the digital talent gap, an analysis of the demand and supply of talent with specific digital skills and the availability of digital roles across multiple industries.