The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.
The 2018 Employee Compensation final report, showing salaries as of May 2018, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 333 member agency offices providing data on over 30,000 salaries for 233 job titles in 19 job categories.
This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP.
The 83rd Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2016 agency data, is now available. Download the order form here.
On July 27th, 4A’s held an agency-only webinar to help survey participants and 4A’s members understand the important information contained in the 2017 Labor Billing Rate Survey Report (LBRSR).
This report reveals that 2016 labor billing rates in the advertising industry are generally higher than those in 2014. Findings of this report include industry-wide guidance on market based labor rates.
Bruno Gralpois of Agency Mania Solutions provides some perspective on the question of working and non-working spending. There is no generally accepted industry ratio for working to non-working spending and Bruno explains why.
4A’s Client Audit Guidance recommends that agencies and advertisers collaborative to design effective efficient controls and verification procedures related to significant marketing expenditures. This document is an updated version of the Client Audit Guidance issued in October 2014.
BOSTON (June 13, 2016)-– Advertising agency Connelly Partners is known for its over the top work life benefits, including an annual company trip to Disney World. Agency founder and CEO, Steve Connelly announced the latest benefit to improve the financial health of its employees- Gradifi, a Student Loan Paydown Plan™ provider. “We look through a […]
Industry subject matter experts from the 4A’s community developed the this whitepaper to provide agency management with a framework for evolving discussion on master service agreements (MSA) data security considerations and predominant industry practice.
Developed by the 4A’s finance committees, this paper helps facilitate and inform agency-client discussions related to the composition of effective and efficient marketing investment.
This report covers actual hourly rates agreed upon between agencies and clients in 2014, and provides the industry with labor billing rate information.