This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP.
The 83rd Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2016 agency data, is now available. Download the order form here.
On July 27th, 4A’s held an agency-only webinar to help survey participants and 4A’s members understand the important information contained in the 2017 Labor Billing Rate Survey Report (LBRSR).
This report reveals that 2016 labor billing rates in the advertising industry are generally higher than those in 2014. Findings of this report include industry-wide guidance on market based labor rates.
Bruno Gralpois of Agency Mania Solutions provides some perspective on the question of working and non-working spending. There is no generally accepted industry ratio for working to non-working spending and Bruno explains why.
4A’s Client Audit Guidance recommends that agencies and advertisers collaborative to design effective efficient controls and verification procedures related to significant marketing expenditures. This document is an updated version of the Client Audit Guidance issued in October 2014.
BOSTON (June 13, 2016)-– Advertising agency Connelly Partners is known for its over the top work life benefits, including an annual company trip to Disney World. Agency founder and CEO, Steve Connelly announced the latest benefit to improve the financial health of its employees- Gradifi, a Student Loan Paydown Plan™ provider. “We look through a […]
Industry subject matter experts from the 4A’s community developed the this whitepaper to provide agency management with a framework for evolving discussion on master service agreements (MSA) data security considerations and predominant industry practice.
Developed by the 4A’s finance committees, this paper helps facilitate and inform agency-client discussions related to the composition of effective and efficient marketing investment.
The research revealed in our new 4A’s book proves investing in advertising and marketing strengthens brands and leads to increased stock price.
This report covers actual hourly rates agreed upon between agencies and clients in 2014, and provides the industry with labor billing rate information.
The 4A’s Board of Directors has adopted a new 4A’s position paper, developed by the 4A’s Finance Committees, “Best Practice Guidance | Agency Compensation: Market-Based Labor Rates.”