MediaSense surveyed senior marketers and interviewed industry leaders around the globe to learn how they are preparing for the future media ecosystem.
Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.
BCG reveals findings from its survey of more than 6,500 employees in committed relationships in 14 countries to determine who bears the most responsibility for common household tasks — men or women.
PwC’s annual survey reveals the top opportunities, threats, and challenges of global and American CEOs.
The Wow Company has released the 2019 agency benchmark report resulting from its annual survey of independent agency owners in the UK. Topics include growth rates, confidence levels, amount of time owners spend working, cash flow/invoicing/collecting payments, new business, and networking tips.
Prospect and PublicAffairsAsia share the findings from their annual survey of practitioners in the communications and corporate affairs industry in Asia Pacific.
The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.
SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.
The Lighthouse Company shares insights from its annual survey of more than 600 C-Suite executives from around the globe.
This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment, plus case studies of companies that are making a difference.
The 2018 Employee Compensation final report, showing salaries as of May 2018, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 333 member agency offices providing data on over 30,000 salaries for 233 job titles in 19 job categories.
A global survey of CMOs and senior-level marketers by Dentsu Aegis provides insight into their perspectives on marketing budgets, digital media, management consultancies, data usage, data breaches, GDPR, working with agencies, how to capitalize on consumer attention, and strategies to stay relevant.