MediaSense surveyed senior marketers and interviewed industry leaders around the globe to learn how they are preparing for the future media ecosystem.
The negotiation of satisfactory terms for a new Collective Bargaining Agreement (CBA) to replace the CBA that expires on March 31, 2019 is an important undertaking for both agencies and advertisers.
The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.
The 2018 Employee Compensation final report, showing salaries as of May 2018, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 333 member agency offices providing data on over 30,000 salaries for 233 job titles in 19 job categories.
Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.
The 83rd Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2016 agency data, is now available. Download the order form here.
On July 27th, 4A’s held an agency-only webinar to help survey participants and 4A’s members understand the important information contained in the 2017 Labor Billing Rate Survey Report (LBRSR).
This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.
A federal judge in Texas has issued a temporary injunction blocking the U.S. Department of Labor (DOL) from implementing new overtime pay rules that have been scheduled for December 1, 2016 implementation.
Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards
We want to alert Members to the U.S. Department of Labor release of modified employee overtime pay rules. The new rules which take effect on December 1, 2016 will have a material impact on many U.S. businesses including marketing service companies.
The U.S. Department of Labor has dedicated major resources toward “updating” and “clarifying” the overtime pay regulations that have been in place since 2004. As with the earlier regulations, the new overtime pay rules, which are effective December 1, 2016, are complex, but they apply to virtually all businesses and will necessarily change significant aspects of agency operations.