SVP, Media, Tech & Data, New York

General Information

Job Title:

SVP, Media, Tech & Data

Location:

5 Bryant Park
New York, NY, 10018
United States

Description

This leader will support the EVP, Media Tech & Data and contribute to the delivery of thought leadership, strategic and tactical support to media activities, media industry advocacy, and cultivation of the media, tech & data communities through 4A’s committee-based activities.

The ideal candidate will have strategic senior level media planning and/or buying experience across all channels. Importantly, the right candidate will have a progressive and curious approach and experience with the continuous platform expansion of media, a strong facility for data analytics and data processes, and strong familiarity with research and validation methods. This is a great opportunity for an organized self-starter, who can work well in a team, or individually.

Qualities that will help you thrive in this role:

  • Excellent communication and consultative skills
  • Passion for the marketing industry and the agency community
  • Deep understanding of media, technology and data including industry initiatives
  • Emotional intelligence
  • Attention to detail and project management skills
  • Ability to manage multiple priorities simultaneously
  • Member service mindset
  • Collaboration

Position Responsibilities:

Member Consultancy:

  • Ensure timely response to member agencies on all media-related matters
  • Provide guidance and advocacy to member agencies for all media subjects and topics

4A’s Media Community:

  • Assist in managing the direction, work, and output of media, tech & data committees – quarterly meetings, initiatives, and overall coordination
  • Identify goals and projects for 4A’s Committees (including securing speakers) and create 4A’s POVs as needed partnering with committee chairs focused on industry needs
  • Lead the Mid-Sized Agency Media Directors Committee (MSAMDC) supporting independent agencies and their needs while ensuring relevant information is communicated on a timely basis
  • Deliver individual consulting and information interchanges/surveys to member agencies on media-related matters across channels, capabilities and best practices
  • Content development/writing for whitepapers, member bulletins, and newsletters

Coordinate Partnership with other 4A’s Practice Areas:

  • Partner with the MarComms team on marketing needs as well as media, tech & data industry and educational events
  • Support marketing logistics for media, tech & data topics, including relevant website updates
  • Support Member Engagement & Development (MED) team as needed in identifying potential new members
  • Support MarComms team in identifying event sponsors and partner members as well as creating value for existing partner members
  • Support Professional & Organizational Development team in developing training content and evaluating content providers related to media, tech & data

Thought Leadership:

  • Support the Media, Tech & Data practice in the development and distribution of key thought leadership initiatives
  • Identify opportunities for the 4A’s to provide guidance and perspective for agencies and the industry on relevant and newsworthy topics
  • Develop and manage Media, Tech & Data industry educational needs (e.g. platform updates, industry announcements and implications)
  • Aid in the development and programming needs of key events including summits and webinars

Industry Partnerships:

  • Engage and support EVP, Media, Tech & Data with industry advocacy efforts, POV’s, and collaborative initiatives with industry trade partners including ANA and IAB as well as ARF, CIMM, MRC and OAAA
  • Manage partner relationships with key platforms including support for the mid-sized agency media community
  • Support 4A’s efforts to shape the necessary conversations around vital industry topics

Qualifications & Position Requirements:

  • 15+ years of experience including senior roles at an agency
  • Deep knowledge as well as heightened interest, passion, and curiosity of the advertising/marketing industry
  • Experience in working with data and analytical techniques and digital operations protocols
  • Well versed and understands how to assess the most critical industry opportunities and challenges within media, tech & data
  • Knowledge and skills related to media measurement and performance metrics
  • Natural ability to initiate partnerships and collaborate within the 4A’s, member agencies and industry organizations
  • Ability to be accountable to deliverables and established performance KPIs
  • Strong communication skills including written and presentation skills
  • Exceptional management and interpersonal skills
  • Strong organizational skills; an ability to multi-task and solve problems
  • Comfortable working both independently and within a team

About the 4A’s

The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, employees, and the advertising and marketing industries overall. We empower our members to drive commerce, spark connections, and shape culture through infinite creativity. With a focus on advocacy, talent, and the value of creativity and technology to drive business growth and cultural change, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend.

The 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4A’s Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity, and craft to fuel a more equitable future for the industry.

4A’s is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel policies are applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.

 

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