1-800 Contacts Unlawfully Restricted Competitors’ Trademark Use in Search Engine Marketing

Davis & Gilbert highlights the FTC’s recent decision that agreements reached by 1-800 Contacts, Inc. with a number of its competitors unlawfully restricted the competitors’ ability to engage in search engine marketing, to the detriment of both consumers and search engines.

The Do’s & Don’ts of MSAs, Security and IP Ownership |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – The Do’s & Don’ts of MSAs, Security and IP Ownership by Candice Kersh, Partner, Frankfurt Kurnit Klein & Selz.

4A’s Digital Operations and Compensation Survey – Phase I |

Management Services

This survey provides important information about agency digital operations including revenue sources, relationship structures, monetization of I.P., and digital services agreements.

4A’s Committee Advocates Agency New Business IP Protection

Members of the 4A’s new business committees encourage search consultants to specify that the rights to Intellectual Property (IP) created by agencies during the review process remain the property of the agency until the marketer either hires the agency to execute the work or the parties agree to a commercially equitable payment for the assignment […]