The 4A’s Praises Defeat Of D.C. Council’s 3 Percent Tax On Advertising and the Sale of Personal Information

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The fight is not over though, as the organization’s Alison Pepper says she expects other states facing worsening budget deficits to introduce similar tax bills By Lindsay Rittenhouse. Published on July 28, 2020. In a final vote today, The Washington, D.C. City Council nixed, as expected, a proposed 3 percent tax on advertising services and the sale of “personal […]

Mobile Advertising Supply Chain Safety Report

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Pixalate provides a deep-dive into the risks–ad fraud, privacy, national security–that stem from the mobile app ecosystem.

Privacy for America: Principles For Privacy Legislation Dec 2019

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Read the full Privacy for America breakdown here: Principles For Privacy Legislation Dec 2019 Introduction Privacy for America has developed a new framework for nationwide privacy legislation that would fundamentally change the way personal data is protected and secured in this country. This framework is intended to provide a new option to policy makers for […]

Privacy for America Releases Detailed Policy Framework to Provide Strong Data Privacy Protections for All Americans

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Comprehensive New Approach Modernizes Current “Notice and Choice Model” Washington, D.C., December 3, 2019 – Privacy for America, a coalition of top trade organizations and companies representing a broad cross-section of the American economy, today released a comprehensive new framework for nationwide privacy legislation that would fundamentally change the way consumer privacy and security are […]

4A’s Introduces Privacy Central Wiki

Dear 4A’s friend, As you likely know, the California Consumer Privacy Act (CCPA) will take effect on January 1, 2020. It comes on the heels of the General Data Protection Regulation (GDPR) in Europe and amid a focus on all areas of privacy by agencies, marketers, the media, consumers, and government. Because of the many […]

4A’s Introduces Brand Safety Playbook

The 4A’s is pleased to introduce the Brand Safety Playbook, designed to help you reduce your agency’s overall risk profile in the digital landscape, so you can focus on executional excellence, building brand equity, and performance. This is an industry-leading effort to create cohesive guidelines for brand safety across fraud, malware, and content adjacencies, giving […]

4A’s Joins Advertising Trades to Voice Concerns Over the Illinois Data Transparency and Privacy Act

The 4A’s joins advertising trades to voice concerns over the Data Transparency and Privacy Act in Illinois. 

FTC Enforcement–Consumer Data Security

Davis & Gilbert discusses the Federal Trade Commission’s (FTC) recently announced settlements with operators of two websites claiming that the sites failed to take reasonable steps to protect consumer data, which resulted in the sites being accessed by hackers.

CCPA: What Agencies Need to Know (May 2019)

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Read the full guidance: CCPA: What Agencies Need to Know    On January 1, 2020, a sweeping new data privacy law will go into effect in the United States. The law, known as the California Consumer Privacy Act (CCPA), is the first of its kind in the country. The CCPA grants California consumers new rights […]

What Agencies Need to Know about the California Consumer Privacy Act |

The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.

4A’s Joins Advertising Trades To Oppose An Opt-In Requirement for the CCPA Versus The Current Opt-Out Requirement

The 4A’s and other advertising trade groups oppose overarching opt-in consent requirements in the CCPA. Read the comments now.

Letter to CA Privacy and Consumer Protection Committee Chairman Ed Chau

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Letter to CA Privacy and Consumer Protection Committee Chairman Ed Chau   Chairman Ed Chau Privacy and Consumer Protection Committee Room 156A, Legislative Office Building 1020 N Street Sacramento, CA 95814   Re: AB 1760   Dear Chairman Chau:   The undersigned trade associations, whose members support more than 2 million jobs in California and […]