Following in the wake of the recent GDPR compliance deadline, California has now passed the nation’s strictest privacy law. On June 28th the California Legislature passed AB 375, or the “California Consumer Privacy Act of 2018.” Our 4A’s Washington, D.C. office has been working closely with our partners and allies to determine next steps.
Frankfurt Kurnit Klein+Selz highlight key provisions of the California Consumer Privacy Act of 2018.
California has enacted a law that, similar to the EU’s GDPR, provides consumers greater control over how their personal data is collected and processed.
Edelman surveyed consumers in nine countries to measure their attitudes toward social media and brands. In this paper, discover the consumer trust level in social media, top concerns, and the benefits and risks of using the medium. Edelman also recommends three actions for brands to take to build trust with consumers.
Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments.
SYZYGY surveyed consumers from the U.S., United Kingdom, and Germany to find out at what price they would sell their personal data and attitudes toward sharing data for more personalized experiences.
Critical Mix surveyed consumers on how they feel about sharing personal data with companies amidst the Facebook scandal involving Cambridge Analytica and the recent implementation of the GDPR.
Mary Meeker’s annual report on key global Internet trends. Topics range from internet advertising growth to evolving work expectations to data privacy. Not to be missed!
We encourage you to download the following presentations and follow along with the discussions. Slide numbers have been provided for your reference in the above Table of Contents.
BCG looks into how European companies can go beyond GDPR compliance and gain a valuable advantage by aligning their policies with consumer wishes. Learn how consumers feel regarding privacy by data type, industry and country, age group insights, and more.
Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.
EACA has published a guide to help European agencies learn how General Data Protection Regulation will affect targeted marketing campaigns and how personal data is to be handled. The publication provides a list of procedures that agencies can follow to become compliant and to minimize risks.