Surveying the Digital Future

Research Services

Digital media behaviors, usage of emerging technologies, privacy concerns, the Internet’s importance in political campaigns, and more are featured in The Center for the Digital Future’s annual report.

Tech & Media Outlook 2019

Research Services

Activate identifies and evaluates the most important trends for tech and media in the coming year.

Connected Living: Smart Home and Integrated Devices in Canada

Mintel looks into the connected home market in Canada with information on consumer interest levels and knowledge seekers of in-home devices, as well as attitudes toward affordability, data privacy, and trust in hardware and tech brands.

California Passes Nation’s Strictest Privacy Law

Government Relations

Following in the wake of the recent GDPR compliance deadline, California has now passed the nation’s strictest privacy law. On June 28th the California Legislature passed AB 375, or the “California Consumer Privacy Act of 2018.” Our 4A’s Washington, D.C. office has been working closely with our partners and allies to determine next steps.

New California Privacy Law Calls for Significant Changes

Management Services

Frankfurt Kurnit Klein+Selz highlight key provisions of the California Consumer Privacy Act of 2018.

The California Consumer Privacy Act of 2018

Management Services

California has enacted a law that, similar to the EU’s GDPR, provides consumers greater control over how their personal data is collected and processed.

2018 Edelman Trust Barometer: Brands and Social Media

Research Services

Edelman surveyed consumers in nine countries to measure their attitudes toward social media and brands. In this paper, discover the consumer trust level in social media, top concerns, and the benefits and risks of using the medium. Edelman also recommends three actions for brands to take to build trust with consumers.

Trends in Marketing Communications Law

Management Services

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

The Price of Personal Data

SYZYGY surveyed consumers from the U.S., United Kingdom, and Germany to find out at what price they would sell their personal data and attitudes toward sharing data for more personalized experiences.

Taking a Pulse on Data Privacy

Critical Mix surveyed consumers on how they feel about sharing personal data with companies amidst the Facebook scandal involving Cambridge Analytica and the recent implementation of the GDPR.

Internet Trends 2018

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from internet advertising growth to evolving work expectations to data privacy. Not to be missed!

Video Seminar: GDPR Town Hall

 We encourage you to download the following presentations and follow along with the discussions. Slide numbers have been provided for your reference in the above Table of Contents.