4A’s Joins Advertising Trades To Oppose An Opt-In Requirement for the CCPA Versus The Current Opt-Out Requirement

The 4A’s and other advertising trade groups oppose overarching opt-in consent requirements in the CCPA. Read the comments now.

New “Privacy for America” Coalition Calls for Strong Data Privacy Protections for All Americans

Government Relations

Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.

4A’s Joins Advertising Trades To Oppose An Expanded CCPA Private Right Of Action That Would Include All Violations Of The CCPA, Not Just Data Breach

Read the comments the 4A’s and other advertising trade groups submitted regarding an opposition to an expanded CCPA Private Right of Action.

4A’s Presents Concerns with California Consumer Privacy Act (CCPA)

Government Relations

Alison Pepper, SVP, 4A’s Government Relations, delivered a statement at the California Attorney General’s hearing in Fresno, regarding member agencies’ concerns about the California Consumer Privacy Act. Issues include consent, the use of publicly available data, and the conflation of pseudonymized data and personal information.

As More States Legalize Marijuana, Advertising and Marketing Regulations Come Into Focus

Davis & Gilbert discuss the latest rules California has set in regulating the advertising, promotion, and marketing of recreational marijuana, and how these rules could impact other states.

California Employment Law Changes You Need to Know

Management Services

Frankfurt Kurnit Klein+Selz provides a handy summary of the legislative changes affecting hiring practices, employment agreements, employee classification, training, and more in California.

Employment Laws NY Employers Need to Know in 2019

Management Services

New York employers may still be reeling from all of the employment law changes in 2018. Moses & Singer discusses ten important changes in the law employers want to make sure they are implementing in 2019.

4A’s Files Comments On Drug Pricing Transparency

Marketing & Communications

The 4A’s filed comments in December on proposed regulations by the Centers for Medicare & Medicaid (CMS) that would require all TV advertisements featuring prescription drugs and biological products to include the list price.

FTC Brings Action Against PR Agency and Publisher for Misleading Online Endorsements and Deceptively Formatted Advertising

Davis & Gilbert discuss the FTC’s settlement with a public relations agency and its CEO, as well as a magazine publisher and its sole owner, alleging claims that they misrepresented paid endorsements as independent consumer opinions and commercial advertising as independent journalistic content.

1-800 Contacts Unlawfully Restricted Competitors’ Trademark Use in Search Engine Marketing

Davis & Gilbert highlights the FTC’s recent decision that agreements reached by 1-800 Contacts, Inc. with a number of its competitors unlawfully restricted the competitors’ ability to engage in search engine marketing, to the detriment of both consumers and search engines.