Laughlin Constable Named Creative Agency of Record for Mills Fleet Farm

May 9, 2018— Laughlin Constable (LC) announced today that it has been named Creative Agency of Record for Mills Fleet Farm, the Midwest retail chain. LC will manage all creative concepting and production for television, OOH and radio advertising.

Mills Fleet Farm wanted to increase brand and product awareness with consumers in both existing and new markets, as it plans to open five new stores in Wisconsin and Iowa in 2018. “We need to develop a bold campaign to continue to drive brand appeal and sales growth,” said Terry Brophey, Chief Marketing Officer of Mills Fleet Farm. “LC is the perfect agency partner to showcase our deep assortment of products and reinforce the strong emotional connection to our audience.”

“Mills Fleet Farm holds a special place in the hearts of many LC employees because of its deep Midwestern roots,” said Mat Lignel, President, CEO, Laughlin Constable. “While most retailers are navigating business declines, Mills Fleet Farm is a passion brand that is experiencing aggressive growth. We look forward to tapping into that passion to create a campaign as unique as the brand to help take it to the next level.”

LC is responsible for Mills Fleet Farms’ advertising campaigns as well as assisting with all creative assets for catalogs, print ads and sponsorships. The first creative campaign will debut later this summer.

About Laughlin Constable
Laughlin Constable is a 4A’s Top 25, integrated, proudly Midwestern advertising agency, independent since 1976. With offices in Chicago and Milwaukee, Laughlin Constable leverages creativity and technology to take brands From Now to Next®. Its annual billings are in excess of $280 million. The agency’s clients include: Yuengling, Wisconsin Department of Tourism, Hoosier Lottery, Sears Auto Centers, Medela, Northwestern Medicine, Acuity, Manpower Group, Master Lock, Paris Presents and Transamerica. For more information, please visit Laughlin.com, www.Facebook.com/LaughlinConstable or follow LC on Twitter @LaughlinAgency.

About Mills Fleet Farm 
Fleet Farm has served hardworking Midwestern families since 1955, offering a unique mix of high-quality, value-priced merchandise and services for active, outdoor, suburban and farm communities. Customers can find fishing, hunting and outdoor products, auto parts, farm and pet supplies, home improvement and household goods, clothing and footwear, toys and food, plus services like gas, car wash and auto repair. Fleet Farm has 37 stores located across the Midwest. The company’s headquarters is in Appleton, Wisconsin. For more information, visit www.fleetfarm.com.

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