Laughlin Constable Named Media Agency of Record for USG Corporation

Laughlin Constable (LC) announced today that it has been named Media Agency of Record for USG Corporation, the leading manufacturer of building products and innovative solutions that enable customers to build the outstanding spaces where people live and work. LC won the media business after a formal review process.


USG wanted to elevate their media performance with strong strategy, media recommendations and reporting. “LC is the perfect agency partner due to its ability to identify our key business challenges and how to clearly demonstrate and measure performance,” said Jeff White, VP, Marketing.


“We’re looking forward to partnering with USG, a highly regarded brand, to drive momentum as well as deliver robust performance insights to deliver more meaningful business results,” said Vanessa Watts, EVP Media, LC. “By utilizing a programmatic-forward approach we can clearly outline how to identify and engage niche audiences throughout the customer journey – a key priority for USG.”

LC will manage all media planning, buying and measurement for USG’s three primary business units which includes Performance Materials, Ceilings and Gypsum. Media will commence in July.


About Laughlin Constable

Laughlin Constable is a 4A’s Top 25, integrated, proudly Midwestern advertising agency, independent since 1976. With offices in Chicago and Milwaukee, Laughlin Constable leverages creativity and technology to take brands From Now to Next. Its annual billings are in excess of $280 million. The agency’s clients include: Yuengling, Wisconsin Department of Tourism, Hoosier Lottery, Sears Auto Centers, Medela, Northwestern Medicine, Acuity, Manpower Group, Master Lock, Paris Presents and Transamerica. For more information, please visit, or follow LC on Twitter @LaughlinAgency.


About USG

USG Corporation is an industry-leading manufacturer of building products and innovative solutions. Headquartered in Chicago, USG serves construction markets around the world through its Gypsum, Performance Materials, Ceilings, and USG Boral divisions. Its wall, ceiling, flooring, sheathing and roofing products provide the solutions that enable customers to build the outstanding spaces where people live, work and play. Its USG Boral Building Products joint venture is a leading plasterboard and ceilings producer across Asia, Australasia and the Middle East. For additional information, visit