Laughlin Constable Wins “Best in Show” Plus Eight Other PRSA Paragon Awards

Achievements recognize exceptional public relations and social media marketing efforts on behalf of Wisconsin Department of Tourism and other clients


MILWAUKEE (May 16, 2019) – Laughlin Constable, in partnership with clients Travel Wisconsin, BelAir Cantina, Nomad Nacional and US Cellular, received eight Public Relations Society of America (PRSA) Southeastern Wisconsin Chapter Paragon Awards, plus Best in Show, for outstanding work in public relations and social media marketing. The nine awards are more than any other entering agency or company received and only one Best in Show is awarded annually.

Laughlin Constable and the Wisconsin Department of Tourism were also recently named a national finalist for the PRSA Silver Anvil Award, the top national award for the PR industry. The Silver Anvil Awards Ceremony will be held on June 6 in New York City.

“These awards are truly a testament to our mission of creating work that takes our clients from now to next,” said Laughlin Constable president and CEO Mat Lignel. “I am so proud of our team for continuing to raise the bar in public relations, influencer marketing, crisis communications and more both locally and nationally.”

Laughlin Constable’s Paragon Award projects were: 

Influencers Have Real Fun with Travel Wisconsin – Best in Show Winner and Finalist for National PRSA Silver Anvil

Travel Wisconsin (TW) set out to enhance its Instagram influencer program, and through Laughlin’s efforts grew its Instagram followers to more than 75K.

Travel Wisconsin’s 2018 Snowball Media Drops

Coordinated a delivery of real snowballs to TV stations across the Midwest to promote winter fun in Wisconsin. The team reached more than 200% of its goal for social media mentions.

Travel Wisconsin’s Integrated Communications 2018 Gemutlichkeit Campaign

Effort to introduce travelers to a term that describes the warm, welcoming feeling one experiences when vacationing in Wisconsin: Gemütlichkeit. The PR effort generated 100.6M impressions and nearly $1M in earned media value. 

Travel Wisconsin’s Fall Video Media Kit

Putting Wisconsin at the forefront of the national conversation about fall color hotspots, the effort earned 70M impressions and nearly $7M in ad equivalency.

Travel Wisconsin’s Beer Media Kit

A creative media kit to highlight Wisconsin’s long beer history and signature craft brewing industry.

BelAir Cantina #TacoBoutAMisunderstanding” Crisis Communications

In the midst of a national media and social media firestorm based on a false tweet, Laughlin Constable strategically quelled the crisis and turned the tide into positive dialogue.

Nomad Nacional Pop-Up World Cup FanZone Event

During the 2018 World Cup, Laughlin Constable helped creatively and consistently drive traffic to a new pop-up by leveraging and promoting weekly events, unique partnerships and more. 

U.S. Cellular #StageWarming Concert” Event

Debuting U.S. Cellular’s new stage at Summerfest, the world’s largest music festival, Laughlin leveraged a free community concert by Grammy-nominated DJ/Producer Diplo to secure over 21M media impressions.

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About the National PRSA Silver Anvil Award

Since its inception in 1944, the annual Silver Anvil Award is the oldest awards competition for excellence in public relations and communication. The iconic Silver Anvil Award symbolizes the breadth of talent among industry practitioners while recognizing outstanding individual professional achievement. Entries are judged on their research, planning, execution and evaluation, while also considering factors such as creativity, ethics and budget. For more information on the Silver Anvil Awards, visit 

About the SE Wisconsin Paragon Awards

The Paragon Awards were created in 1983 to encourage members to strive for public relations excellence. The awards recognize outstanding work in the area of public relations, honor creative and strategic excellence, and encourage a higher level of performance among public relations professionals. The PRSA Paragon Awards celebrate high-level work in categories that include media relations, social media, integrated communications and more. The entries were evaluated based on criteria that included objectives, research, planning, creativity, quality and results.

About Laughlin Constable

Laughlin Constable is a 4A’s Top 25, integrated, proudly Midwestern advertising agency, independent since 1976. With offices in Chicago and Milwaukee, Laughlin Constable leverages creativity and technology to take brands From Now to Next®. Its annual billings are in excess of $280 million. The agency’s clients include: Yuengling, Wisconsin Department of Tourism, Northwestern Medicine, Master Lock, Milwaukee Bucks, ASPCA, Fleet Farm and Hoosier Lottery. For more information, please visit, or follow LC on Twitter @LaughlinAgency.


Kate Joachim

414-270-7135 / [email protected]