“Camp Wisconsin” Outdoor Campaign Wins Gold for Wisconsin Department of Tourism, “Every Soldier is a Story” Wins Silver for Wisconsin Veteran’s Museum
San Diego, CA – May 15, 2015 – Laughlin Constable, a full-service branding agency with offices in Chicago, Milwaukee, New York and New Jersey, won one Gold and one Silver OBIE Award and one Finalist certificate at the Outdoor Advertising Association of America’s (OAAA) 73rd annual OBIE Awards. The OBIEs are one of the oldest and most prestigious advertising programs, honoring creative excellence in outdoor advertising. They were presented late Tuesday night at OAAA’s annual conference in San Diego.
“Camp Wisconsin,” an outdoor campaign for the Wisconsin Department of Tourism to promote summer tourism to the state, won a Gold OBIE. Laughlin Constable took inspiration from children’s summer camps and transformed Chicago buses and bus shelters into campsites at “Camp Wisconsin.” Bus shelters were decorated with merit badges depicting summertime events and activities in the Badger State.
“All of us at Laughlin Constable believe that true breakthrough ideas, powered by ever-changing technology, remain the best way to win for our clients, as this work shows,” said Mat Lignel, president and CEO of Laughlin Constable. “We are extremely proud of these awards, and specifically want to thank Wisconsin’s Department of Tourism for their ongoing partnership in pursuit of great creative ideas.”
“I am proud of the clever, effective and fun ways we promote travel in Wisconsin. It’s an honor to have our marketing efforts recognized alongside top national brands,” said Tourism Secretary Stephanie Klett. “This is the second time in three years we’re won a prestigious OBIE award, thanks to creative team at Laughlin Constable. What’s more, our marketing campaigns like Camp Wisconsin have far-reaching economic effects for our state, influencing Wisconsin’s image as not only a great place to visit, but also to live, open a business or go to college.”
“This was an exceptionally creative campaign, bringing the joy of summer camp to the people of Chicago,” said OAAA Chief Marketing Officer Stephen Freitas. “With embellished transit shelters and decked out buses, consumers were able to connect and interact with summer fun in Wisconsin.”
Laughlin Constable also won a Silver OBIE Award for its Wisconsin Veteran’s Museum campaign, “Every Soldier is a Story.” The billboards featured powerful images of inspiring true stories of ordinary Wisconsin residents who served in the nation’s Armed Forces. “The billboards powerfully draw attention to our mission, telling the stories of the men and women who have served our country.” said Michael Telzrow, director of the museum. “They’ve been very effective for us. Our visitation has increased since the billboards went up.”The agency also won a Finalist certificate for its “The Obvious Choice” campaign for Delta Dental. The multi-format campaign used different design elements to mimic the impact of poor dental choices on teeth.
VP, Public Relations