Launching a first-to-market supplement derived from human milk

Ideabar has built another direct-to-consumer brand in a category that didn’t previously exist. Trulacta is the first -to-market supplement to contain human milk.

After we branded this flagship product, their parent company recognized the need to refresh the masterbrand’s identity. This led to another opportunity to rebrand Adventa Bioscience with a clean website and new tagline.

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Trulacta, the first-to-market supplement that contains 100% human milk, retained Ideabar to build a direct-to-consumer brand in a category that didn’t previously exist. This revolutionary product is formulated by nature, perfected by science and provides superior support of whole-body health. Our data-driven brand build included a deep immersion into the brand, culture and consumer perceptions to create an unbeatable brand story. Our brand work included brand meaning, positioning, naming, visual and verbal identity development and was expressed in product packaging designs, an e-commerce website, multi-media launch campaigns and a corporate social responsibility program.

The new Trulacta brand launched in the U.S. and Canada and, for the first time in human history, allowed consumers to purchase a revolutionary supplement entirely derived from human milk. From the body, for the body.

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