Leadership Structure Adjustments Position Agency for Future Growth
LOUISVILLE, KY – A seasoned creative leader who has led notable work at some of the country’s top marketing agencies is bringing her award-winning talents to Doe-Anderson, Inc. Leyla Touma Dailey has been named Chief Creative Officer at the 106-year-old agency.
Dailey’s career began with a decade with Digitas, starting in Boston before helping establish its Chicago office as Creative Director. She then had a successful tenure at industry icon Leo Burnett before taking on the unique role of dual Chief Creative Officer of two WPP agencies, Young & Rubicam and Cavalry. Her client list has included such brands as Allstate, Coca-Cola, Corona, Delta, Disney, Kellogg’s, Kim Crawford Wine, Modelo, Samsung and Tyson.
Dailey’s work has consistently been recognized with the industry’s highest awards, including The One Show, the ADDYs, Cannes Lions, the New York Festivals and the Shorty Awards. She is sought out as a speaker at leading conferences, and regularly judges advertising awards shows such as the prestigious Effie Awards. Dailey is passionate about mentorship, developing young leaders and Diversity, Equity and Inclusion efforts.
“Leyla’s remarkable career path has provided her exactly the diverse skill set we were looking for,” said Doe-Anderson Chair Todd Spencer. “She has a great mastery of traditional advertising and also is a veteran of the first generation of digital-focused shops.”
“I’ve long admired Doe-Anderson’s work and client roster, as well as its leadership team, several of whom I’ve had the pleasure to get to know through industry events over the years,” said Dailey. “I was thrilled when this opportunity came up – and the fact that I have family in Louisville was the cherry on top.”
Dailey steps into the job previously held by David Vawter who has been promoted to Executive Vice Chair at the agency to help chart the course for Doe-Anderson moving forward.
“For the past couple of years, I’ve been increasingly interested in looking at the agency holistically rather than solely as the creative director,” Vawter said. “I’m excited about being able to take a step back to think about how to be equally creative about other aspects of the company, such as additional offerings we can cultivate for our clients or new partnerships and different ways of people working together – especially as ‘working together’ is constantly evolving in the current environment.”
In conjunction with this shift, Spencer has realigned some reporting structures to recognize and better utilize the talents of staff members who have proven their leadership skills across a variety of disciplines.
“While we’ve been fortunate to enjoy steady growth at the agency for many years,” said Spencer, “tweaking our leadership structure will serve us well moving forward to keep up with our clients’ needs and how we can continue to be a more creative, innovative and effective partner for them.”
Doe-Anderson is a full-service marketing firm founded in 1915 with 130 employees between its offices in Louisville, Ky., and Columbus, Ohio. Its list of services includes strategic planning, advertising, public relations, media planning and buying, digital, social media, experiential and analytics. The agency has served clients across a variety of categories throughout its 106-year history, including leading healthcare and banking organizations, travel and tourism, packaged and durable consumer goods, and restaurants. Its successful relationships include nearly 50 years with both Maker’s Mark Bourbon and Louisville Slugger baseball and softball equipment. Among Doe-Anderson’s countless awards are the Clio, Effie, Graphis, One Show and Silver Anvil.
For more information, contact:
Dan Burgess [email protected]